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Electrical and lighting dealers · Lead generation

The enquiry is a materials list photographed on a site at noon.

Leads in this trade arrive as a photographed materials list from a site, a family walking a lighting showroom, and a bill of materials to price for a contractor. GullySales gives each one a route, a follow-up and a name against it, including the electrician who sent the customer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “Nobody takes the number of a showroom visitor”

    A family photographs six fittings, says they will come back and leaves no trace. A sheet listing the rooms and the fittings shortlisted, with a phone number, turns a browse into a quotation.

  • “The electrician is a lead source, not a channel”

    House owners arrive holding a list somebody else wrote. Recording which electrician sent them shows you who to look after and who has quietly started buying elsewhere.

  • “A bill of materials sent and never chased is the biggest loss”

    Project quotations run into lakhs and then vanish for weeks. A named person, a call date and the question of who decides turn them into an answer either way.

  • “Three questions come before any site rate”

    Which brand is specified, how much is needed, and when it is wanted on site. Quoting without them starts a negotiation you cannot win twice.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A showroom visit sheet with the rooms on it

    The rooms being lit, the fittings shortlisted, the budget band and a phone number, filled in by showroom staff while the family is standing there.

    Result: A browse becomes a quotation you can follow up.

  2. Three questions asked before a site rate

    Brand specified, quantity, and the date material is wanted on site, sent as a saved message before any rate goes out.

    Result: You quote once, on the right information.

  3. A referral line on the bill

    One field at billing recording which electrician, contractor or designer sent the customer, totalled at the end of each month.

    Result: You know who your counter really depends on.

  4. A quotation register for project work

    Every bill of materials quoted, with the contractor, the project, the person deciding, the value and the date of the next call.

    Result: Project quotes are chased until you know why.

  5. A follow-up rule for each kind of enquiry

    Who answers a WhatsApp materials list, a showroom visit and a project quotation, and within what time each of them.

    Result: No enquiry waits for somebody to remember it.

  6. A read of what came and what went

    Enquiries by source, quotations sent, orders taken and enquiries that went quiet, read together at the end of the week.

    Result: You can see which side of the shop is leaking.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a lighting and electrical dealer's enquiries arrive, and what to record at each.

A photo of a materials list sent on WhatsApp from a site
Record who sent it, the brand asked for and the date the material is wanted. Reply by confirming what is in stock and what needs to be ordered, in one message, so the electrician does not go elsewhere.
Family walking the lighting showroom
Fill the visit sheet while they are in the shop: rooms being lit, fittings shortlisted, budget band, and a phone number. Note whether an architect or electrician is involved.
Contractor's bill of materials to price
Log the contractor, the project and the brands named. Ask whether the brands are fixed or can be replaced, as that decides the quote. Record the date you sent the price.
Architect or interior designer's lighting schedule
Record the designer, the project and the fittings listed. Price against that schedule and note who pays, the designer's client or the designer, before you give a discount.
Electrician who sends a customer to the counter
Write down the electrician's name against that customer's bill. Tell the electrician the outcome in a call or message, so they know their customer was looked after.
Calls from the Google Business Profile
Note the time and what the caller wanted. A call that rings out is a lost visitor, so ask the counter to call back from the shop number and log it.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

Not for

It is not the right fit if.

  • Counter staff take no phone numbers from walk-ins, and more enquiries would still leave the same gap at the till.
  • Nobody owns the contractors' bills of materials once they are priced, so new enquiries would join a pile of unanswered quotations.
  • You are not ready to record which electrician sent a customer, and without it the referral source stays invisible.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we record who an electrician sent without upsetting the electrician?
Ask the customer, not the electrician. One line at billing asking who advised them takes a moment and nobody minds it. Then thank the electrician, which is the part that keeps the electrician sending people.
A contractor wants a rate list for everything. Do we send it?
Send rates for the ranges the buyer actually buys and keep the rest for a conversation. A full list gets forwarded and used against you at every counter in the city. Quote what was asked for, with a validity date on it.
A customer sends a photo of a light seen online and asks if we have it. What do we do?
Look for a close match in stock, give the nearest brand and the price in the reply, and ask which room it is for. Do not say you can get the same piece unless you have checked the supplier. A clear answer keeps the customer with you.
Should the counter record walk-ins who only buy a switch?
Not the sale, but record the name and number if it is a regular electrician or contractor, and note what that buyer usually buys. Those few customers send larger orders, and the counter can ask what projects they have next.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

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Everything else we would do for you.

Closest to this: leads and follow-up

Also for electrical and lighting dealers

Or start from the overview: sales and marketing for electrical and lighting dealers.

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