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Electrical and lighting dealers · Pay per click advertising

Advertise the showroom and the project desk, never the wire counter.

Paid advertising pays for only part of an electrical business, because the wire and switchgear counter runs on relationships rather than searches. GullySales puts the budget behind showroom visits and project enquiries, sets the radius around your delivery area, and counts visits instead of clicks.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “You are bidding against the brands' own shops”

    Type a switch or a light model and the manufacturer's site and the marketplaces are already sitting there. Bidding on model numbers buys second place; bidding on a showroom in your area does not.

  • “Lighting demand has a season and a fortnight”

    Enquiries climb in the weeks before Diwali and again while nearby flats are being finished. Spreading the budget evenly puts most of it into months when nobody is fitting out.

  • “Retrofit clicks are cheap and slow”

    An office manager reading about LED tube replacement is worth a site visit rather than an instant order. Judge that campaign on site visits made and quotations issued.

  • “A lighting advertisement has to show the light on”

    A model code and a rate bring nobody in. A fitting photographed switched on in a real room, with your area named, brings the weekend visit.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns kept to the lighting and project sides

    Search and social campaigns for the showroom and for commercial retrofit work, with the trade counter left out of the account entirely.

    Result: The budget goes where advertising can do something.

  2. Radius set by travel and delivery

    Targeting drawn around the localities that will drive to your showroom and the areas your delivery vehicle already serves.

    Result: Clicks come from people who can reach you.

  3. Advertisements built on lit photographs

    Fittings shot switched on in finished rooms, with the range, the finish and the showroom's location carried in the advertisement.

    Result: The weekend visit is what the advertisement asks for.

  4. A seasonal spending plan

    Heavier spending before Diwali, before summer for fans, and while nearby projects are being finished, with the quiet months held back.

    Result: The money follows the fitting-out season.

  5. A retrofit campaign for offices and shops

    Search and direct outreach for LED replacement in tube-lit offices, clinics and shops, leading to a site visit and a written quotation.

    Result: Commercial quotations arrive in a slow month.

  6. Visits and quotations counted, not clicks

    Showroom visits booked and kept, site visits made and quotations issued, all recorded against the baseline taken at the start.

    Result: The account is judged on people through the door.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a lighting showroom, and the ones to keep out.

Decorative, chandelier and designer lighting near me
Bid. The searcher wants to see a light on. Lead with lit photographs and the showroom's address, and set the radius to the areas your delivery vehicle reaches.
Project lighting for homes, offices and shops
Bid, as its own campaign. These buyers have a plan from an interior designer or an architect. Offer a quotation from a layout and ask for the area and the number of fittings.
Wire, switchgear, MCB and cable rate searches
Block, or keep to a small campaign. These are the electrician's search and they buy at the counter on trust. Rate searches mostly bring price comparison.
Jobs, courses and repair searches
Block. Electrician job, fan repair near me, light repair and wiring course are not showroom buyers. Add them as negatives and check the search terms.
Where the click lands
A page with the lit photographs, the brands you hold, the showroom address and a WhatsApp button for sharing a plan or a room photograph. Not the full catalogue.
Counting a real enquiry
Count a showroom visit, a WhatsApp message with a room photograph or a plan, or a call about a project. Log each with the product asked about, and mark the quotations that became bills.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

Not for

It is not the right fit if.

  • The showroom has no one to take a call from an advertisement, so paid clicks for chandeliers would reach a ringing phone.
  • You only want to advertise wire and switchgear rates, which the brands' own shops and online sellers will always undercut.
  • No one records where an enquiry came from, so the spend could never be matched to a visit or a quotation.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise our wire and switchgear rates?
No. Electricians and contractors buy on stock, credit and how fast they are served, and an advertised rate invites everybody to negotiate. Put that effort into the counter programme and advertise the lighting side.
What should a lighting advertisement ask people to do?
Come in, on a named day, and see the fitting lit. A weekend showroom slot is a far better ask than a form. Families buy lighting after they have stood under it.
Should we bid against the lighting brands' own names?
Rarely. The brand's own shop will outbid you, and the shopper wants that brand's page. Bid on the brand plus your area, and stock or service words, such as authorised dealer near me, where it is true.
When should the lighting campaign run hardest?
Before the festive weeks and around housewarming and wedding dates in your area, when families change lights. Look at your own bills to find your weeks, then raise spend before them and lower it after.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical and lighting dealers.

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