Electrical and lighting dealers · Social media

Instagram sells the chandelier and WhatsApp status sells the new stock.

Social media splits the way the shop does: lit fittings for families and designers on Instagram, new stock for the electricians in your phone on WhatsApp. GullySales runs both, keeps the enquiries each brings in one record, and shoots the fittings where they are installed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

“A fitting sells when it is photographed in somebody's house”
A catalogue image of a pendant sits on every dealer's page in the country. The same light over a real dining table in a flat nearby is the post that brings a visit.
“Electricians are on WhatsApp all day and Instagram never”
The people who decide which switch brand goes into a house read status updates between jobs. Stock arrivals, a rate change and a scheme belong there.
“Designers save posts and never comment”
A practice will quietly collect three of your pictures and then ask for a sample. Give them what they check: beam angle, colour temperature, profile depth.
“Festival lighting has a two-week window”
Facade and string lighting is bought in the fortnight before the festival and is dead weight after it. Post it early and follow with the permanent outdoor range.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A photograph routine for finished installations
Permission, an evening shoot and two pictures from each job where your fittings went in, with the room and the fitting noted.
Result: Posts show light in houses, not stock on shelves.
A rhythm for each audience
One finished room for Instagram and one stock or scheme update for the broadcast list, planned a fortnight ahead.
Result: Both sides of the shop are spoken to regularly.
Captions written for the people who specify
Beam angle, colour temperature, wattage, finish and profile depth in the caption, with the range named.
Result: Designers and electricians get what they need to decide.
A broadcast list instead of a group
Electricians and contractors on a broadcast list with their consent, receiving stock and rate updates rather than daily catalogues.
Result: Your updates get read instead of muted.
Festival posting planned ahead
Facade, string and outdoor lighting posted in the weeks before the festival, with the permanent range following behind it.
Result: The short buying window is used properly.
Enquiries from social recorded
Messages, comments and broadcast replies entered in the same enquiry book as counter and showroom enquiries.
Result: You can see what a post was worth in orders.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for lighting buyers

Where homeowners, designers and electricians look, and what to post for each.

Instagram reels of lit rooms: Film a chandelier, wall light or strip light switched on in a real room in the evening, with the fitting name and finish said. The action wanted is a visit to the showroom or a message with a room photo.
WhatsApp status for electricians and contractors: Post new stock, a scheme end date or a fitting back in stock, one item to a post. The action wanted is a call or a reply with a quantity, so keep the item code in the caption.
Instagram and WhatsApp for interior designers: Post a finished project with your fittings and tag the designer. Send the catalogue and finish samples on request. The action wanted is a showroom visit with the drawing.
Google Business Profile posts: Post new arrivals with a photo of the fitting lit, the showroom hours and the area you deliver to. The action wanted is a visit, so keep the landmark and parking note in every post.
What not to post for a lighting dealer: Do not post a price on an item whose rate moves with copper or the brand, or a discount that your supplier agreement does not allow. Do not post a customer's home with the address visible.

Who it is for

This is written for these electrical and lighting dealers.

Electrical trade counters serving electricians and contractors
Decorative and architectural lighting showrooms
Switchgear, cable and wire distributors
Fan, light and home electrical retail stores
Electrical equipment suppliers for industrial and project buyers
Solar and LED lighting dealers
Smart home switches and automation dealers
Multi-brand electrical dealers with a project sales team

Not for

It is not the right fit if.

Nobody photographs finished installations, and a lighting feed without lit rooms has nothing to show.
You want to run a WhatsApp group for all electricians, which becomes noise when the list is large and mixed.
Posting would stop in the weeks after the festival, so an account started now would sit idle just when the next peak nears.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What do we post between festivals?

Installations. One finished room a week, with the fittings named and the wattage given, is enough to keep the page alive. A shop that posts only during Diwali looks closed for the rest of the year.

Is a WhatsApp group for electricians a good idea?

A broadcast list works better, because a group fills with arguments and people leave it. Send stock arrivals, rate changes and a scheme, not a catalogue every day. Anybody who wants to reply will message you directly.

Should we tag the brands whose fittings we sell?

Yes, when the brand allows it, since a tag can reach their followers. Read your dealer agreement first. Do not use a brand's photo in an advert without permission, and do not claim to be an authorised dealer unless you hold that letter.

Do we need a separate account for the contractor business?

Keep one account, but separate the audiences. Retail families see Instagram and the showroom. Contractors and electricians see a broadcast list that does not appear in public. Different pages split the work and the followers.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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