Electrical and lighting dealers · Digital marketing

Half of this business will never be won on a screen.

Digital marketing for an electrical dealer decides what is worth doing online and what belongs at the counter. GullySales puts the lighting showroom and the project desk online, keeps the electrician programme where it works, and reports enquiries from both sides against a single baseline.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

“The counter programme returns most and none of it is digital”
Stock the brands your electricians ask for, serve them quickly and thank them for the owners they send. No campaign beats that, and saying so belongs in the plan.
“The year has two peaks and they need different work”
Fans and coolers before the summer; lighting before Diwali and through the finishing season of nearby projects. The plan settles what runs in each and what stops.
“Everything online exists to produce a showroom visit”
Maps, reels, advertisements and the website all point at a family standing under a lit fitting. Each of them gets measured on visits.
“Project work moves on documents and meetings”
Consultants and fit-out firms respond to a specification sheet and somebody turning up. That side gets a list and a calendar rather than a budget.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A written split between counter, showroom and projects
What each side gets in money and in somebody's hours every month, agreed at the start of the quarter rather than argued about later.
Result: The quiet side stops living on leftovers.
A season calendar for the year
Fans before summer, festival lighting in the fortnight before Diwali, retrofit outreach in the slow months and the finishing season of nearby projects.
Result: Spending follows the weeks people are buying.
Everything pointed at a showroom visit
Maps, the website, social posts and advertising carrying the same ask and the same booking route.
Result: Each channel can be judged on people who came in.
A contact calendar for consultants and designers
Who is visited, when, with which samples and what follow-up, kept as a working list rather than a campaign.
Result: The project side gets worked instead of hoped for.
One enquiry record across both sides
Counter enquiries, showroom visits, WhatsApp materials lists and project quotations in one place, each with a source against it.
Result: You can compare where the orders really came from.
A report against the baseline
Enquiries by source, showroom visits, quotations, orders and the number of electricians buying, set beside the opening figures.
Result: You can see which half of the shop is growing.

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How the result is measured

Enquiries across channels
Cost per enquiry overall
Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a dealer

Keep the counter programme, then point everything online at a showroom visit.

Google Business Profile for the showroom: List the lighting showroom and the trade counter as the shop does, with real photographs of the display wall. Count the calls and direction requests before you change anything else.
Electrician contact list: Write down the electricians who send you buyers and the brand they push. Phone each one before a new range arrives, and note what they ordered after.
WhatsApp catalogue for decorative lights: Photograph the best-selling fittings with the price and the colour temperature. A family can then send a photograph back, and you can note which items draw questions.
A project quote tracker: Log each contractor quote with the BOQ items, the date and the next call. Mark a line when the contractor has bought the cable or switchgear elsewhere.
A short Diwali and wedding-season plan: List the fittings and fans you want to push, and the stock you hold for each. Check stock before you post, or you will turn customers away.
What to leave until later: Paid search for general terms and a full online shop. People who buy a switch or a cable do not search for you, so keep the effort on the counter and the showroom.

Who it is for

This is written for these electrical and lighting dealers.

Electrical trade counters serving electricians and contractors
Decorative and architectural lighting showrooms
Switchgear, cable and wire distributors
Fan, light and home electrical retail stores
Electrical equipment suppliers for industrial and project buyers
Solar and LED lighting dealers
Smart home switches and automation dealers
Multi-brand electrical dealers with a project sales team

Not for

It is not the right fit if.

The shop has no Google Business Profile and no WhatsApp number for enquiries, which should exist before any wider online work.
You expect online effort to win project buyers, though that work moves on documents and meetings with consultants.
No one can say what the counter returns today, so the online effort would have no baseline to be measured against.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Where do we start if we have never marketed the shop?

The Maps listing, photographs of the showroom with the lights on, and a way to record who visits. Those three cost little and everything else builds on them. Advertising into a showroom that keeps no record spends the money twice.

How do we split the budget between the two sides?

Most of the advertising money belongs on the lighting side, because that buyer can be reached by a screen. Keep a smaller, separate amount for samples, trade packs and visits to designers and consultants. The counter needs time rather than budget.

Should we copy the online shops and offer home delivery of decorative lights?

Only after you can answer the quoting and stock questions. Offer delivery within your own area on bulky or fragile fittings, and tell the customer the breakage rule before they pay. Note which orders came from a showroom visit and which from a photograph.

How do I know whether the electrician programme is working?

Keep a simple list of each electrician and the orders their customers placed, filled in at the counter when the buyer says who sent them. Compare it after the festival season. Electricians who send nothing may need a visit rather than a gift.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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