Skip to content
GullySales
GullySales
Tell us what you need

Home appliance stores · Point-of-sale marketing

Put the right card beside the right fridge before the family reaches for a phone.

Point-of-sale marketing for an appliance store is the printed and physical material on the showroom floor that settles a choice between two boxes standing side by side. GullySales designs it to fit your floor, your brand tie-ups and your delivery promise, and checks that outdated offer cards come down.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electronics and appliance stores at work in India

What point-of-sale marketing means

Point-of-sale marketing is the printed and physical material at the counter and shelf that decides the last choice between brands. GullySales designs it to fit real shop space, adds a QR code to your WhatsApp catalogue or warranty page, checks that it is put up, and gets outdated scheme material removed.

Also for home appliance stores

Sales and marketing for home appliance stores, the overview.

Last updated 18 Oct 2026.

For home appliance stores

Where it usually goes wrong, and what we would do.

  • “The price tag is read against a phone screen”

    A household standing at a washing machine compares your tag with an online price on the spot. A tag that shows only the sticker figure invites that comparison. A card that lists exchange value, delivery, installation and stand supplied, in that order, answers it where the buyer is standing.

  • “Brand-supplied display material does not suit your floor”

    Every brand sends its own standees, danglers and offer posters. Together they crowd a narrow market-street showroom and hide the very models you want a family to touch. Someone has to decide which pieces stay, which go to the godown and which are cut to a smaller size.

  • “Old offer cards outlive the offer”

    A festival exchange card still hangs on the AC after the scheme has closed, and the buyer asks for it at billing. The counter staff either honour it at a loss or argue with a family at the till. Removal is part of the job, and it needs a named person.

  • “The demo unit is switched off or dusty”

    A washing machine with a closed lid and no water point tells a family nothing. A demo that runs, with a card naming what the buyer is seeing, replaces a salesperson's explanation when the floor is busy and everyone is occupied.

What we do

What we deliver for home appliance stores.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Floor plan and display brief

    A sketch of your showroom with the position of each product, the card that belongs beside it and the pieces to leave out. Brand material that does not fit is listed for return, not forced in.

    Result: A marked-up floor plan the shop manager can walk with.

  2. Model cards in your own words

    One card per model giving capacity, the features a family asks about, the delivery and installation terms and where to see the lender's own sheet. Prices and offers are copied from your written note and approved by you.

    Result: A card whose every line matches the offer note on file.

  3. Exchange and finance counter card

    A card for the billing counter explaining the exchange process and the documents a finance scheme needs, pointing to the lender's own terms. No rate or approval is stated on it.

    Result: Two counter staff explain the exchange steps in the same order.

  4. QR code to warranty registration or WhatsApp

    A code on the card that opens your WhatsApp catalogue or a warranty registration form under your own account. It is tested on a phone before print.

    Result: Scanning the code on a handset opens the right page.

  5. Offer withdrawal list

    A dated list of every card tied to a scheme, with who removes it and when the floor is rechecked after the scheme closes.

    Result: A floor with no expired offer card on it.

How the result is measured

  • Outlets with each piece put up, separate from pieces dispatched
  • Material in the right place and readable at the counter
  • Outdated scheme material still showing after its end date

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full point-of-sale marketing page

Who it is for

This is written for these home appliance stores.

  • Multi-brand white goods and appliance showrooms
  • Single-brand exclusive stores run by dealers
  • Air conditioner specialists with installation teams
  • Washing machine and fridge dealers in market streets
  • Water heater, geyser and water purifier stores
  • Appliance retailers selling mainly on instalments
  • Showrooms supplying builders, hostels and guest houses in bulk
  • Open-box and ex-display appliance outlets

Before you decide

Agree the work. Know how to judge it.

Point-of-sale marketing for home appliance stores: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Map existing partners, their territories, and the customers they serve. Review active selling and repeat orders separately from the number of partners signed up.

Make the scope clear

Agree partner fit, territory rules, onboarding, and support responsibilities. Clarify how direct enquiries and partner enquiries are assigned before starting recruitment.

Check the work in use

Follow a partner enquiry through to an order and the next purchase. Check whether the partner has the product knowledge and material needed to sell without repeated intervention.

Know when to change course

If current partners cannot sell because supply or support is weak, resolve that before recruiting more. A bigger network can spread the same problem further.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the point-of-sale marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Outlet and product choice

    You tell us the outlets you sell through and the products that need a push at the counter. We agree which pieces suit which outlet.

  2. 2

    Space measurement

    Your field team or a dealer sends photographs and measurements of counters and shelves. We fit sizes to them before any artwork begins.

  3. 3

    Artwork and QR approval

    You approve each proof, the offer wording and the QR destination. Anything that states a price or scheme is checked against your written scheme note.

  4. 4

    Print and dispatch handoff

    The approved files go to your printer or ours as agreed in writing, with quantities by dealer. Dispatch records which outlet got which piece.

  5. 5

    Store-visit check

    Photographs or visits confirm the material is up, readable and in the right place. Gaps go to the responsible dealer or field representative.

  6. 6

    Scheme withdrawal

    When a scheme ends, the withdrawal list is sent and a recheck confirms old material has come down.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we use the brand's posters and our own cards together?
Yes, where they do not contradict each other. We look at what the brand has supplied, keep what suits the floor and add your delivery and installation terms. If a brand poster states an offer you do not honour, it is withdrawn.
Who writes the price on the card?
You do. We write the layout and wording, and your accounts or showroom head confirms every price and offer against the written scheme note before print. Pricing rules for your own shop are a matter for your adviser.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home appliance stores

Related work to consider.

Or start from the overview: sales and marketing for home appliance stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need