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CRM solution providers · Digital marketing

Choose the few channels where CRM buyers look, and drop the rest.

Digital marketing for a CRM partner is the combined plan of search, directory profiles, LinkedIn, ads and referrals, judged by the projects they produce. GullySales works on choosing the channels, joining them in one enquiry log and removing the ones that bring nothing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for CRM solution providers

Sales and marketing for CRM solution providers, the overview.

Last updated 18 Oct 2026.

For CRM solution providers

Where it usually goes wrong, and what we would do.

  • “Every channel claims credit”

    Search, a vendor directory, an ad and a referral can each touch a buyer before the call. Without a source field filled in at the first conversation, the owner credits whichever channel they last remember.

  • “Broad ads reach people who are not looking”

    A general CRM ad is seen by thousands who have no sales team. A narrow one aimed at businesses already running lead ads, or at a named trade, costs less per useful conversation and gets better questions.

  • “Directory profiles are channels too”

    Vendor partner pages send buyers who already want that product. Reviews, trade lists and clear descriptions on them matter, and each vendor sets its own listing rules, so profiles need separate care.

What we do

What we deliver for CRM solution providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan

    A short document naming where you will spend time and money, and where you will not, with reasons.

    Result: A one-page plan your team can follow.

  2. A single enquiry log

    One record showing source, trade, stage and outcome for every enquiry, from every channel.

    Result: You can compare channels by projects won.

  3. Trade-targeted ad groups

    Search and social ads aimed at named trades and at businesses visibly buying leads.

    Result: Spend goes to trades where you have proven work.

  4. Directory and review work

    Profile text, trade lists and a polite request to satisfied customers for reviews, within each platform's rules.

    Result: Your profiles are complete and consistent.

  5. A review of results

    A look at the log against spend, with channels kept, changed or stopped.

    Result: Each channel is judged on projects, not clicks.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these CRM solution providers.

  • Zoho, HubSpot and Salesforce partners and implementation firms
  • Vertical CRM vendors for real estate, education or insurance
  • Indian CRM product companies selling to small and mid-sized businesses
  • Consultants who configure Bitrix24, Pipedrive or Freshsales
  • WhatsApp-first CRM and sales automation tools
  • Freelance CRM consultants growing into a small firm
  • IT firms adding CRM as a service line beside ERP
  • Telephony and call centre software vendors with a built-in CRM

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should a small partner start with?
Start with the one closest to a buying decision: pages for the trades you have set up, plus your vendor directory profile. Add others after the log shows where enquiries truly come from.
Do we need a large advertising budget?
No. A narrow spend aimed at specific trades is easier to judge. We split costs between our time, your advertising and any production work, and agree each in writing.
How do we measure digital marketing for a service sold by relationship?
Follow each enquiry to the end. A form fill is not the result. A signed pilot or project traced to a source is, and the log shows it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CRM solution providers

Everything else we would do for you.

Closest to this: strategy and research

Also for CRM solution providers

Or start from the overview: sales and marketing for CRM solution providers.

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