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Cybersecurity companies · Pay per click advertising

Pay for the IT head who needs an audit, not the student learning to hack.

Pay-per-click (PPC) advertising for a cybersecurity company buys a place on the searches made once a buyer has a deadline, such as an ISO 27001 audit or a customer's request for a penetration test. GullySales splits campaigns by service and urgency, blocks the training and career searches that crowd this category, and counts only enquiries from organisations.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Cybersecurity analysts review an incident checklist

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for cybersecurity companies

Sales and marketing for cybersecurity companies, the overview.

Last updated 6 Oct 2026.

For cybersecurity companies

Where it usually goes wrong, and what we would do.

  • “Training searches cost the same as buyer searches”

    Ethical hacking course, CEH certification and penetration testing jobs share every keyword with your services, and without negatives they eat into the budget.

  • “Incident searches need a phone, not a form”

    Someone typing ransomware recovery help will not wait for a reply to a contact form, so that campaign runs only while somebody can answer the call.

  • “Vendor brand names come with strings”

    Bidding on a firewall or EDR brand you resell has the vendor's trademark rules attached, and many of those clicks are existing users of that product looking for support.

What we do

What we deliver for cybersecurity companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by service and deadline

    Separate budgets for VAPT, compliance work such as ISO 27001 and SOC 2, managed monitoring and incident response, each with its own landing page and bid.

    Result: An audit buyer does not share a budget with a curious reader.

  2. A negative list for courses, careers and tools

    Blocks on course, training, certification, jobs, salary, free tool, download and tutorial, added from the search terms report as new variants appear.

    Result: The budget reaches organisations instead of learners.

  3. An incident campaign tied to the on-call roster

    Call ads for active incident searches, scheduled to the hours someone can pick up, with the number ringing the person on call.

    Result: An urgent click becomes a conversation.

  4. Landing pages with the scope on screen

    A page per campaign showing what is tested, the method, the team's credentials and a form asking organisation, sector and deadline.

    Result: The click has a reason to become an enquiry.

  5. LinkedIn targeting for regulated sectors

    Ads by job title and company list for compliance heads at lenders, insurers and brokers, used where searches are thin and the buyer list is known.

    Result: You reach buyers who never type your service into Google.

  6. Cost per qualified enquiry by campaign

    Spend, enquiries from organisations, scoping calls and signed engagements for each campaign, set against the baseline taken before launch.

    Result: You stop paying for the campaign that only brought CVs.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a security firm, and the ones from people learning the trade.

VAPT, penetration testing or security audit for a company
Bid. The buyer has a requirement and is comparing firms. Land them on the matching service page with scope, method and a form asking sector and deadline.
ISO 27001, SOC 2 or a sector audit with the word consultant
Bid in a separate campaign, since these buyers have an audit date. Say which part you do and that the certificate or report comes from an independent body.
Ransomware help, data breach response or hacked server
Bid with call ads, only in the hours someone answers. State what happens on the first call and that your team acts only with written authorisation.
Ethical hacking course, CEH, OSCP training, jobs and salary
Block. Students and job seekers type these constantly. Add each as a negative and check the search terms for new variants.
Free scanner, Kali tutorial and how to hack
Block. These come from learners and hobbyists, and each click costs the same as one from a buyer.
Counting a real enquiry
Count a form or call from an organisation that names a system and a trigger. Mark in the CRM which led to a scoping call and which to a signed engagement.

Who it is for

This is written for these cybersecurity companies.

  • VAPT and security audit firms, including CERT-In empanelled auditors
  • Managed security service providers running a SOC for clients
  • Governance, risk and compliance consultancies for ISO 27001, SOC 2 and data protection readiness
  • Security product companies selling endpoint, email, identity or data protection tools
  • Value-added resellers and system integrators for firewall and security OEMs
  • Incident response and digital forensics teams
  • OT and industrial control system security specialists for plants and utilities
  • Security awareness and phishing simulation training providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own firm's name?
Yes, on a small budget. Training institutes and competitors bid on security firm names, and a buyer checking you after a referral may see them first. Keep the brand campaign separate in reports so it does not flatter the rest.
Should incident response ads be call-only?
Yes, during the hours someone answers. A company in the middle of an incident wants a voice. Outside those hours, pause the call ads rather than send urgent clicks to a form nobody reads until morning.
Our ads keep pulling in people who want jobs. What do we change?
Add career words as negatives at account level: jobs, vacancy, salary, internship, fresher, course, training and certification. Then check the search terms report for new variants and remove any ad text that mentions careers.
How do we track which ad produced a call?
Use a tracking number on the ads and on each landing page, and log every call in the CRM with the campaign, the organisation and whether a scoping call followed. A call with no record behind it tells you nothing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cybersecurity companies.

All articles

More for cybersecurity companies

Everything else we would do for you.

Or start from the overview: sales and marketing for cybersecurity companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need