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Domain service providers · Social media

Show new owners what a domain does for them, in the places they already scroll.

Social media for a domain provider means explaining, in plain posts, what an address, an email and a renewal mean to a person who has never bought one. GullySales plans the posts, the audiences and the replies, and keeps the plan to what you can actually supply.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For domain service providers

Where it usually goes wrong, and what we would do.

  • “The audience does not know the word”

    A shop owner thinks in terms of a website or a Google listing, not a domain. Posts that start from a business card with a free email address explain the need without a glossary.

  • “Agencies and owners are different feeds”

    A designer follows posts on DNS and bulk pricing on LinkedIn. A first-time owner follows a founders' group on Instagram or Facebook. One post cannot serve both.

  • “Comments are a support queue”

    People reply to a post with a transfer problem or a renewal complaint. If the reply goes unanswered, it reads as the provider's answer to everyone watching.

  • “Fear of a lost name is a better opening than price”

    A story about a domain lost to expiry, told without naming any customer, makes the case for renewal reminders better than a discount banner.

What we do

What we deliver for domain service providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan by buyer

    A set of post ideas for first-time owners, agencies and companies, each tied to a page on your site.

    Result: Every post has a destination page and a stated reader.

  2. Free email to own domain series

    A short run of posts showing a business card with a free email address beside one with its own domain.

    Result: The comparison is visible in a single image.

  3. Agency post set

    Posts for LinkedIn aimed at designers and freelancers, pointing to the reseller sheet.

    Result: An agency that clicks lands on the programme page and a contact route.

  4. Reply guide

    A short guide for whoever answers comments and messages, covering transfers, renewals and price questions.

    Result: A person handling replies has an agreed answer for each common question.

  5. Audience and ad set-up

    Audiences for new business owners and agencies, with a record of which post led to which registration.

    Result: You can compare the post with the registration it started.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these domain service providers.

  • First-time business owners buying a website address
  • Startups choosing names and checking trademarks with their adviser
  • Web designers and agencies registering for clients
  • Companies protecting brand variants and regional spellings
  • Domain investors and resellers
  • Schools, trusts and associations moving to .in and .org addresses
  • Professionals such as doctors and chartered accountants starting a practice site
  • Businesses moving from a free or old address to their own domain

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform comes first?
LinkedIn for agencies and companies, Instagram or Facebook for first-time owners. We choose after looking at where your current customers came from, and we ask you to name one platform to begin.
Do we need to post about every extension?
No. Choose the two or three you sell most and give each a clear reason. A thin post on every extension adds work and little else.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.