POS software providers · CRM
Track every shop, dealer and renewal in one record anybody on the team can read.
A CRM for a POS software provider is one shared record of enquiries, trials, installs, dealers and licence renewals, so nobody has to ask which dealer handled which shop. GullySales works on the fields, stages and views that fit selling billing software through resellers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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Sales and marketing for POS software providers, the overview.
Last updated 18 Oct 2026.
For POS software providers
Where it usually goes wrong, and what we would do.
“The shop and the dealer are two records”
A sale involves the owner who uses the software and the dealer who installed it. A system that holds only one of them cannot say which dealer is active or which shop has gone quiet after installation.
“A trial is not a customer”
An owner may try the software on a laptop for some days without paying. The record needs a stage for trial, for install, for first bill and for paid, so the team sees where shops stall.
“Renewal is a date, and dates are forgotten”
A yearly licence slips when the renewal sits in a spreadsheet nobody opens. The CRM should list every licence by due date and flag the shops that never opened the software after install.
“Hardware complaints land on the wrong desk”
A support call about a printer is logged as a software fault. A field that records the cause lets you separate a real software problem from a dealer-supplied device, and see which dealer's installs cause trouble.
What we do
What we deliver for POS software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A field list built for dealer-led sales
Fields for trade, city, dealer, hardware supplied, trial start, install date, licence due date and cause of any complaint.
Result: The record shows the full path from enquiry to renewal.
Pipeline stages for POS
Enquiry, demo, trial, install, first bill and paid, with a rule for what moves a shop from one to the next.
Result: Every shop sits in one named stage.
Dealer view
A page for each dealer showing leads passed, installs done and licences due in the dealer's area.
Result: You can see which dealers are active.
Renewal list by due date
A view of licences ordered by date, with WhatsApp and call scripts attached.
Result: Nobody discovers a lapsed licence by accident.
Cause tag for support calls
A simple tag separating software, hardware, setup and training issues on each support record.
Result: Complaints are sorted by true cause.
Import of current records
Existing sheets, phone contacts and old enquiries cleaned and loaded into the system.
Result: The history is in one place on day one.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these POS software providers.
- Retail shop billing and inventory software
- Restaurant, cafe and cloud kitchen POS
- Pharmacy billing with batch and expiry tracking
- Salon, spa and clinic appointment and billing software
- Supermarket and grocery POS with weighing scale support
- Multi-store and franchise POS with central reporting
- Mobile and electronics shop billing with serial number tracking
- Garment and footwear POS with size and colour variants
How it works
How the CRM work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales management. A target, a review routine and someone who owns the number.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3 · you are here
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a paid CRM or will a sheet do?
Should dealers have access to our CRM?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
More for POS software providers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for POS software providers
Or start from the overview: sales and marketing for POS software providers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.