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Unified communications providers · Social media

Show office owners what a missed call costs before they ever ask for a quote.

Social media marketing for a unified communications provider is a place to show call problems and fixes in plain language to owners and managers. GullySales plans posts that explain the work and give IT partners something to share.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For unified communications providers

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where the buyer and the partner meet”

    Office heads and IT firms read LinkedIn at work. A post on a failed PBX or a branch rollout reaches both, which suits a service sold through partners as much as directly.

  • “Technology posts fall flat”

    A diagram of call routing excites an engineer and loses an office manager. Posts that show a clinic's missed appointment calls and how the routing changed are the ones a non-technical reader stops on.

  • “WhatsApp groups carry the real conversation”

    Owners of schools, clinics and shops discuss what they use in group chats. A short, clear post that a member can forward travels further than a polished campaign.

  • “A rollout is content”

    The day a new branch goes live on one number is something the owner can talk about. With permission, a short note on it shows the work done and gives the customer a reason to share it.

What we do

What we deliver for unified communications providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan by buyer type

    Topics for clinics, coaching centres, sales teams and call centres, each built from a real call problem.

    Result: Every post speaks to one buyer.

  2. Plain-language explainers

    Short posts on porting, IVR and call recording written for a manager who does not know the terms.

    Result: A reader learns something without a glossary.

  3. Customer rollout notes

    Posts about a completed installation, shared only with the customer's agreement.

    Result: Your work is shown without invented claims.

  4. Partner share kit

    Ready posts and images an IT firm can put on its own page.

    Result: Partners spread your message in their own voice.

  5. Profile and page set-up

    Your company page tidied with services, a clear description and a link to the questionnaire.

    Result: A visitor from a post lands on a finished page.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these unified communications providers.

  • Multi-branch clinics, coaching centres and showrooms
  • Small and mid-size offices replacing a landline PBX
  • Real estate and lead-driven sales teams that need call recording and routing
  • Call centres and BPO teams
  • Hospitals and diagnostic chains with central appointment lines
  • Schools and colleges with admission helplines
  • Manufacturers with plant and head office extensions
  • Businesses moving to hybrid work with mobile extensions

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform should we start with?
Start with LinkedIn for owners and partners, and add others where your buyers talk. Check each platform's current rules before running ads or contests.
Can we post customer names?
Only with the customer's agreement. Without it, describe the situation and leave out the name.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.