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Accounting software providers · Social media

Post the sample bill, not the logo, and let the shop see itself.

Social media marketing for an accounting software provider is the use of short videos, screenshots and group posts to show shopkeepers and accountants how a real bill, a return or a stock entry looks in your product. GullySales works on what is posted, where the accountants gather and how replies are handled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for accounting software providers

Sales and marketing for accounting software providers, the overview.

Last updated 18 Oct 2026.

For accounting software providers

Where it usually goes wrong, and what we would do.

  • “The audience is two people on two platforms”

    The owner scrolls Instagram and YouTube between customers. The munim and the CA sit in WhatsApp groups and LinkedIn. One post pushed everywhere reaches neither, so each platform gets the post that suits who is holding the phone.

  • “A screen recording does more than a banner”

    A short clip of a credit note being raised against an old invoice shows the work. A banner that reads simple, smart, secure shows nothing. Shop owners trust what they can watch being done on a screen like their own.

  • “Comments carry unanswered tax questions”

    Under a video about e-way bills someone asks whether a transfer between two godowns needs one. Replying with a clear answer and a note to check with the CA turns a comment into a trust signal.

  • “Festival and closing-day posts fit this trade”

    Shops bring out new books around Diwali and the financial year end. A post about opening balances or carrying forward stock lands when the owner is already thinking about it, and a calendar of such moments is easy to plan.

What we do

What we deliver for accounting software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A calendar around the shop's year

    Post themes tied to Diwali accounts, the financial year end, return due dates and new-stock seasons.

    Result: A written calendar naming the topic behind each post.

  2. Screen-recording clips by task

    Short clips for one task each: a bill, a purchase entry, a bank match, a return export.

    Result: A set of clips each showing one job done start to finish.

  3. A CA-facing LinkedIn voice

    Posts for accountants on reconciliation, audit trails and client books, signed by a named person on your team.

    Result: A separate stream of posts aimed only at accountants.

  4. A reply guide for tax questions

    Wording for answering comments that touch on compliance, always pointing to the CA and the current rules.

    Result: Your team answers compliance comments the same way.

  5. Platform rules checked before each campaign

    Ad formats and account rules confirmed on the platform's current pages before spend begins.

    Result: A note of the rules checked for every campaign.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that put a real shop bill on the screen.

Counter bill keyed on a phone, start to print
A short screen recording of a grocery bill with a barcode scan and a UPI QR on the print. Add captions in the shop's own language.
Pharmacy expiry alert walk-through
A clip of the near-expiry list opening on a pharmacy screen. Use a sample store, since a real chemist's stock is not yours to show.
Closing-day checklist before the financial year ends
A carousel of the entries a shop checks before closing books, written with a practising accountant's review noted on the last slide.
A munim's question answered by the founder
A reply post built from a real comment, with the person's name removed. It shows the support tone before any sale.
Festival stock-up bill reminders
A Diwali or Dhanteras post on the extra invoices a shop raises that week and how credit notes are handled for returns.

Who it is for

This is written for these accounting software providers.

  • Desktop accounting software vendors competing with Tally and Busy
  • Cloud accounting and GST billing apps for small businesses
  • Billing software for pharmacies, grocery and retail counters
  • Accounting products for wholesalers, traders and distributors
  • Software for contractors, builders and project businesses
  • Products built for CAs managing many client books
  • Dealer and reseller networks selling a single accounting product
  • E-invoicing and GST filing tool vendors

Not for

It is not the right fit if.

  • Nobody on your side can answer tax questions in the comments, and unanswered questions under a post look worse than silence.
  • You have only stock images and no screen recordings, so a post would show a logo in place of the product.
  • You want a CA audience but have no accountant willing to check a post, so a wrong tax step could reach professionals.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for this product?
Start with YouTube and WhatsApp for owners, and LinkedIn for accountants. Instagram suits trades with visual billing, such as garments. Add a platform only when your team can answer questions there.
Should the founder appear on camera?
A named person who knows the product explains it better than a logo does. If the founder is not comfortable, a support lead who answers return-filing calls is a good face.
Can we show customer screens?
Only with written permission, and with names and amounts hidden. Dummy data in a demo company is safer and just as convincing.
Can we post a customer's bill as proof?
Not without the shop's written permission. A bill carries the shop's name, GST number and buyers. Build a sample bill for each trade instead. It shows the same layout, protects the customer, and means you never have to take a post down.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for accounting software providers

Everything else we would do for you.

Closest to this: content and social

Also for accounting software providers

Or start from the overview: sales and marketing for accounting software providers.

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