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AR, VR and XR development studios · Lead generation

Find the buyers with a launch date or a classroom batch, and put a device in their hands.

Lead generation for an immersive studio means finding the marketing head, dean or training lead who has a real event, launch or lesson coming and wants to try a demo. GullySales works on the demo offer, the sources that bring such buyers and the record of each enquiry through to a paid pilot.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A developer helping a colleague test a virtual reality experience

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for AR, VR and XR development studios

Sales and marketing for AR, VR and XR development studios, the overview.

Last updated 22 Oct 2026.

For AR, VR and XR development studios

Where it usually goes wrong, and what we would do.

  • “A showreel view is not a lead”

    A person who watches the reel and closes the tab has told the studio nothing. A property marketing head who asks which headset the sales gallery needs has shown a launch, a venue and a budget holder. Lead capture should separate the two.

  • “Agencies bring repeat briefs”

    An activation agency that needs a filter for one client launch may come back with the next client. If the studio records agencies as one-off enquiries, the repeat source is invisible and no one prepares a lead-time sheet for them.

  • “Trade events produce names without devices”

    Visitors at an expo try a scene and leave a number. Without a note of which device they tried and what they wanted it for, the follow-up call starts cold and the buyer feels forgotten.

  • “The paid pilot is the real conversion”

    A college that books a one-lesson trial is worth more than ten who ask for a brochure. Counting only enquiries hides which sources bring buyers who will sign a pilot.

What we do

What we deliver for AR, VR and XR development studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Demo request form

    A short form asking the use (launch, lesson, training, exhibit), the device available and the date the experience is needed.

    Result: Every enquiry arrives with a use, a device and a date.

  2. Source register

    One sheet recording whether the lead came from search, an agency, an expo, a referral or a developer visit.

    Result: The owner sees which source brings pilots and which brings only reel views.

  3. Qualifying questions for the first call

    A short script on the venue, the audience size, the budget holder and what the buyer has tried before.

    Result: The team separates launch-ready buyers from people collecting ideas.

  4. Agency lead-time sheet

    A one-page note for agencies saying what the studio needs from them and what it hands back after the event.

    Result: Agencies can plan a brief around the studio without a long exchange.

  5. Pilot stage tracking

    A view of each lead from first call through demo, pilot and project, with the reason noted where it stops.

    Result: Stalled leads show where they stopped.

  6. Expo follow-up note

    A message sent to each visitor that names the scene they tried and the device, with an offer of a pilot visit.

    Result: Each expo visitor gets a reply that refers to what they saw.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Record these details when a buyer asks to try a demo.

A showreel view tells you nothing. The details below tell you whether a device in the buyer's hand is worth the studio's time.

Launch date or term start
Asked in the first call. An agency with a launch date and a college with a term start need different answers, and the date sets what you can build.
Headset or phone the buyer owns
The model already in their hands. A build that works on your test device can fail on theirs, so this decides the pilot scope before anything is promised.
Who will try and who will sign
The two names, entered together. Many studios impress the person trying the headset and never meet the person who signs the order.
Agency or end client
Marks whether the enquiry came from an agency running a brief or the brand itself, because the next step and the lead time differ.
Pilot scope the buyer imagined
One line in their words: a showroom walkthrough, a lab simulation, a filter. It lets you quote a small paid pilot instead of a vague project.

Who it is for

This is written for these AR, VR and XR development studios.

  • Property developers and real estate marketing teams
  • Brand and advertising agencies running launches
  • Schools, colleges and ed-tech companies
  • Corporate training and skilling teams
  • Museums, tourism boards and heritage bodies
  • Retail and showroom brands with a product to place at home
  • Industrial and manufacturing firms needing equipment walkthroughs
  • Event and exhibition organisers

Not for

It is not the right fit if.

  • You have no demo that runs on the devices your buyers own, so every enquiry would end with a promise instead of a trial
  • Your team is booked on current builds, and a new stream of enquiries would be answered after the buyer's launch date has passed
  • You want student and hobbyist projects, which this page does not serve, because they bring questions and no budget

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which leads should the studio call first?
Start with buyers who name a date and a venue, such as a developer with a sales gallery opening. A launch with a deadline is a real project. Record the rest and keep them for the sample or a later pilot.
How do we handle enquiries from students and hobbyists?
Reply politely, log them separately and keep the survey and demo calendar for buyers with a budget holder. GullySales sets the form so that a reader's role is asked at the start.
Can lead generation promise a number of projects?
No. Projects depend on the buyer's budget and timing. GullySales works on the offer, the sources and the record, and shows the studio which source brought which pilot so the next effort can follow it.
Should we ask which headset a buyer owns before the first demo?
Yes. A build behaves differently on each device, and a surprise on the buyer's own headset is remembered longer than a good demo. Asking first lets you prepare the right build and say plainly what the pilot will and will not run on.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AR, VR and XR development studios

Everything else we would do for you.

Closest to this: leads and follow-up

Also for AR, VR and XR development studios

Or start from the overview: sales and marketing for AR, VR and XR development studios.

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