Business automation and RPA companies · Social media

Post the process you automated, not a robot arm and a slogan.

Social media marketing for an automation firm means using LinkedIn, YouTube and a few finance and operations communities to show real processes running, so a finance or IT head sees evidence before any call. GullySales works on what your firm posts, who it reaches and how a comment turns into a conversation with a named buyer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An operations manager reviews an invoice workflow with an automation consultant

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

“Stock robot images say nothing a buyer trusts”
The usual feed is a glowing robot and the words intelligent automation. A finance head scrolling past has seen it from forty firms. A screen recording of an invoice moving from an email into the ERP, with the exception handled by a person, tells them more.
“The buyer reads the comments, not the post”
A controller who asks how the bot copes with a changed bank login is watching how your firm answers in public. A reply that names the monitoring and the support arrangement does more than the post itself, and a silent thread does harm.
“Developers know the stories the page lacks”
The person who mended a portal break at the March close holds the best material you have. Without a simple way to turn that into a short post, the firm publishes only licence news and partner badges.
“Social proof is limited by client contracts”
Some automation agreements forbid naming the client. A post that describes the process, the systems and what changed, without the name, keeps the contract and still shows the work.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A post format built on one process
A repeatable layout: the chore, the systems touched, what the bot does, where a person still decides and who watches it afterwards.
Result: Every post can be read by a buyer who has the same chore.
Short screen recordings with the data masked
Recordings of a bot running on sample data, cut to the steps a buyer recognises, with no client details on screen.
Result: You can show the work without breaking a confidentiality clause.
A founder and developer voice plan
Which people post, on which platform, and the questions they answer in public, so the firm speaks through the people who built the bots.
Result: The feed reads as people who run automations, not a logo.
A reply guide for technical questions
Agreed wording for the questions that recur: broken logins, credentials, audit logs, support. Answers match the support page.
Result: A comment thread becomes proof instead of a risk.
A record of conversations that began on a post
A simple log of who commented, messaged or visited, and which became a discovery call.
Result: You can see which posts led to a call and which only collected likes.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts around one chore, one screen and one exception at a time.

Invoice from inbox to ledger: A masked screen recording of one invoice read, matched and posted, ending on the exception a person approves. Needs the client's agreement.
Bank login changed, bot stopped: A plain post on what broke, how the monitor flagged it and who fixed it. It shows the support arrangement better than a promise.
GST matching in a returns week: A post on mismatches the bot lists for the accountant to clear, written for a finance head who owns the filing.
Reconciliation exception sheet: An image of the sheet with figures masked. Labelling who clears each line answers what the buyer fears most.
Why the bot didn't run on holiday: A short post on a scheduled-run gap and its fix, which shows buyers you plan for real calendars.
Question from a comment: A reply turned into a post, such as how credentials are stored, answered by the engineer who built the flow.

Who it is for

This is written for these business automation and RPA companies.

UiPath, Automation Anywhere and Blue Prism implementation partners
Power Automate and Microsoft 365 consultancies
Workflow studios building on Zoho, n8n, Make and Zapier
Document processing and OCR specialists for invoices, KYC and claims
Finance back-office automation firms covering GST, TDS and bank reconciliation
Software houses adding an automation practice
Shared-service and BPO teams turning their own bots into a product
Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

Every client is under a strict non-disclosure agreement and nothing has been cleared for masked screens, so the feed would be slogans.
No engineer can answer a technical comment in public, and a buyer reading a poor reply judges the firm by it.
You want reach among developers and learners, who follow automation accounts but do not hire.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Which platform matters most for an automation firm?

LinkedIn reaches finance and IT heads, and YouTube holds the recordings a buyer wants to watch. Start where your buyers already read. Check each platform's current rules on posting and on paid reach before you plan around it.

Can we post a client's process without naming them?

Yes, if the agreement allows describing the work at all. Describe the chore, the systems and the outcome in general terms, remove names and figures from the screen, and read the contract. Where it is silent, ask the client in writing.

Who should reply to comments?

The person who can answer correctly, a lead developer or the founder, working from the support page. A marketing hire cannot answer a question about credentials. Agree the answers once so replies stay consistent.

What may a post show about a client's system?

Show the steps and the exception handling with names, amounts and logins removed, and only with the client's written agreement. The reason is that most automation contracts carry confidentiality. Check the clause, and ask the client to approve the masked version.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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