Domain service providers · CRM
Keep a record of who owns each name, when it expires and who to call about it.
A CRM for a domain provider links each domain to a person, a contact route and an expiry date, so a team can act on the renewal before the name lapses. GullySales sets up the fields, the stages and the lists for your registrar panel and your sales team.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For domain service providers
Where it usually goes wrong, and what we would do.
“The account holder is not always the user”
A designer registers a name on a personal account for a client. The client sees the invoice, but the provider sees only the designer. The CRM needs a field for the real owner as well as the account holder.
“An expiry list is a sales list”
Names close to expiry are the most useful list a provider holds. If the date lives only in the panel, nobody works it. In the CRM, it becomes a queue with an owner.
“Contact details go stale”
A reminder to an old email address is a reminder never sent. The CRM should hold a second route, such as a mobile number, confirmed by the owner.
“Support tickets are sales signals”
A customer who asks how to set up email is a candidate for a business email plan. If tickets sit in a separate tool, that signal never reaches the sales team.
What we do
What we deliver for domain service providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Domain and owner records
A structure linking each domain to its account holder, real owner, contacts and expiry date.
Result: Each name has a named person and a second contact.
Customer types and stages
Fields marking a customer as first-time owner, agency or corporate, and stages for enquiry, registered, renewed and transferred out.
Result: Your team can filter by buyer type and see where accounts sit.
Expiry queue
A list ordered by expiry date with an owner and a next action for each name.
Result: Nobody has to search the panel to find who needs a call.
Add-on tracking
A field recording whether each domain has business email, SSL or hosting with you.
Result: You can list registered names that have no email plan.
Hand-over notes for agencies
A way to record which agency handles a name for which client, so support talks to the right person.
Result: A support agent sees both the agency and the client.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Fields worth keeping
The record is built around the name, its owner and the date it ends.
- Domain name and extension
- Entered at registration by the system. Lets a salesperson see every name an account holds before speaking to them.
- Registrant and billing contact
- Filled by the owner or the agency. Splits who owns the name from who pays, which agencies and companies keep apart.
- Expiry date and auto-renew setting
- Pulled from the panel. Drives the queue the team works from and shows which names will lapse without anyone acting.
- Account type: owner, agency or company
- Set at sign-up. Decides which person calls and which renewal message is sent.
- Add-ons held: email, SSL, hosting
- Updated when sold. Shows the names that have a website but no email, which is the next conversation.
Who it is for
This is written for these domain service providers.
- First-time business owners buying a website address
- Startups choosing names and checking trademarks with their adviser
- Web designers and agencies registering for clients
- Companies protecting brand variants and regional spellings
- Domain investors and resellers
- Schools, trusts and associations moving to .in and .org addresses
- Professionals such as doctors and chartered accountants starting a practice site
- Businesses moving from a free or old address to their own domain
Not for
It is not the right fit if.
- Your registrar panel exports nothing, and nobody will copy expiry dates by hand, so a CRM would soon be wrong.
- You have a handful of accounts, and a shared sheet with an expiry column would do the same work today.
How it works
How the CRM work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Map the sales process
We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.
- 2
Agree stages, fields and owners
Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.
- 3
Build on a copy
Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.
- 4
Connect channels, then switch on automations
Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.
- 5
Test with real deals
The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.
- 6
Switch over and trim
Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales management. A target, a review routine and someone who owns the number.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3 · you are here
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a new CRM?
Can the CRM connect to our registrar panel?
Who should own the contact data when an agency holds the name?
What contact details go stale first?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for domain service providers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for domain service providers
Or start from the overview: sales and marketing for domain service providers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.