Skip to content

Domain service providers · CRM

Keep a record of who owns each name, when it expires and who to call about it.

A CRM for a domain provider links each domain to a person, a contact route and an expiry date, so a team can act on the renewal before the name lapses. GullySales sets up the fields, the stages and the lists for your registrar panel and your sales team.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 18 Oct 2026.

For domain service providers

Where it usually goes wrong, and what we would do.

  • “The account holder is not always the user”

    A designer registers a name on a personal account for a client. The client sees the invoice, but the provider sees only the designer. The CRM needs a field for the real owner as well as the account holder.

  • “An expiry list is a sales list”

    Names close to expiry are the most useful list a provider holds. If the date lives only in the panel, nobody works it. In the CRM, it becomes a queue with an owner.

  • “Contact details go stale”

    A reminder to an old email address is a reminder never sent. The CRM should hold a second route, such as a mobile number, confirmed by the owner.

  • “Support tickets are sales signals”

    A customer who asks how to set up email is a candidate for a business email plan. If tickets sit in a separate tool, that signal never reaches the sales team.

What we do

What we deliver for domain service providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Domain and owner records

    A structure linking each domain to its account holder, real owner, contacts and expiry date.

    Result: Each name has a named person and a second contact.

  2. Customer types and stages

    Fields marking a customer as first-time owner, agency or corporate, and stages for enquiry, registered, renewed and transferred out.

    Result: Your team can filter by buyer type and see where accounts sit.

  3. Expiry queue

    A list ordered by expiry date with an owner and a next action for each name.

    Result: Nobody has to search the panel to find who needs a call.

  4. Add-on tracking

    A field recording whether each domain has business email, SSL or hosting with you.

    Result: You can list registered names that have no email plan.

  5. Hand-over notes for agencies

    A way to record which agency handles a name for which client, so support talks to the right person.

    Result: A support agent sees both the agency and the client.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Fields worth keeping

The record is built around the name, its owner and the date it ends.

Domain name and extension
Entered at registration by the system. Lets a salesperson see every name an account holds before speaking to them.
Registrant and billing contact
Filled by the owner or the agency. Splits who owns the name from who pays, which agencies and companies keep apart.
Expiry date and auto-renew setting
Pulled from the panel. Drives the queue the team works from and shows which names will lapse without anyone acting.
Account type: owner, agency or company
Set at sign-up. Decides which person calls and which renewal message is sent.
Add-ons held: email, SSL, hosting
Updated when sold. Shows the names that have a website but no email, which is the next conversation.

Who it is for

This is written for these domain service providers.

  • First-time business owners buying a website address
  • Startups choosing names and checking trademarks with their adviser
  • Web designers and agencies registering for clients
  • Companies protecting brand variants and regional spellings
  • Domain investors and resellers
  • Schools, trusts and associations moving to .in and .org addresses
  • Professionals such as doctors and chartered accountants starting a practice site
  • Businesses moving from a free or old address to their own domain

Not for

It is not the right fit if.

  • Your registrar panel exports nothing, and nobody will copy expiry dates by hand, so a CRM would soon be wrong.
  • You have a handful of accounts, and a shared sheet with an expiry column would do the same work today.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need a new CRM?
Not necessarily. A simple sheet or your existing tool can hold these fields if someone keeps it current. GullySales sets up the structure and tells you where your current tool falls short.
Can the CRM connect to our registrar panel?
That depends on what your panel exports or allows. If it can export names and dates, the CRM can be refreshed from it. Otherwise your team updates it from the panel by hand, and we design the process to suit.
Who should own the contact data when an agency holds the name?
Record both the agency and the end client if the agency allows it, and mark who gives instructions. The registrant has legal standing on the name, so keep the agreement on file and never contact the client over the agency's head without it.
What contact details go stale first?
The email address on the account, because owners change jobs and shut old mailboxes. Ask for a second contact at registration and again at renewal. A reminder sent to a dead address means the name lapses without anyone being told.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.