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IoT companies · Digital marketing

Join search, pages, ads and partners into one path that ends in a site survey.

Digital marketing for an IoT company joins search, ads, pages, social posts and messages into one path that ends with an owner booking a survey. GullySales plans that path by setting, builds the pieces and sets up the tracking so each channel can be judged on surveys, not clicks.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for IoT companies

Sales and marketing for IoT companies, the overview.

Last updated 18 Oct 2026.

For IoT companies

Where it usually goes wrong, and what we would do.

  • “Clicks are not surveys”

    A campaign can bring a flood of visits from people comparing marketplace trackers and few from owners with a site. Judging channels by visits rewards the wrong traffic. The count that matters is surveys booked and pilots signed.

  • “Each setting is a separate campaign”

    A cold-chain operator, a fleet owner and a housing society differ in language, worry and decision-maker. One campaign for all of them reaches none well, so ads and pages are split by setting.

  • “Installers belong in the plan”

    A digital plan that reaches only owners misses the contractor who is asked first. Partner recruitment, device sheets and listings are part of the same system, not a separate effort.

What we do

What we deliver for IoT companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by setting

    A document naming for each setting the channels used, the message, the language and the target town.

    Result: Each setting has its own plan and reason for each channel.

  2. Loss-led ad groups

    Search ads built on the loss phrases buyers type, each pointing to the matching setting page.

    Result: Every ad lands on a page about the same loss.

  3. Tracking set-up

    Call, form and chat tracking tied to the source, so enquiries can be traced to a campaign.

    Result: The owner can see which campaign produced which survey request.

  4. Survey-booking path

    A short route from page to booking, with phone, chat and form options.

    Result: A buyer can ask for a survey in whichever way they prefer.

  5. Partner and dealer outreach plan

    A plan for recruiting contractors and dealers in chosen towns, with material and listing support.

    Result: Target towns have a written recruitment approach.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Join the search, the page and the partner into one path to a survey.

cold chain monitoring system price
Search ad and page that explain what a price includes, ending with a survey request rather than a rate card.
GPS tracker versus fleet management system
A comparison page for transporters who saw a bare tracker, ending in an enquiry form that asks about the loss.
IoT pilot for small factory
A page explaining a single-machine pilot and its next step, aimed at plant owners wary of a big commitment.
IoT partner for electrical contractors
A page and sheet for installers who want a product to recommend, with a way to register an introduction.
smart metering for industrial units
A page for factory owners on what is fitted, what they see and who supports it, followed by a survey request.

Who it is for

This is written for these IoT companies.

  • Fleet and vehicle tracking providers
  • Cold chain and temperature monitoring specialists
  • Smart energy and electricity metering firms
  • Water, borewell and tank level monitoring providers
  • Industrial machine monitoring and condition sensing firms
  • Agriculture sensing and irrigation control providers
  • Smart building and access automation integrators
  • Asset and container tracking firms

Not for

It is not the right fit if.

  • You have no one to answer a survey request within the day, so more traffic would only add enquiries that go cold.
  • Your product is still in pre-sale testing with no site you can show, so paid search would send buyers to a promise.
  • You have not decided whether installers or direct sales will take the lead, so the path would end in an unclear next step.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should the budget start?
Start with the setting where you have a live installation to show and a clear loss. Put effort into that setting's pages and search first, then extend to the next. Spreading thin across all settings makes results hard to read.
How do we judge whether it works?
By surveys booked, pilots signed and installers placing a first order, recorded by source. Visits and impressions are context only. GullySales sets up the record and reports what each source produced, including sources that produced nothing.
Do we need an agency for everything?
No. Some pieces, such as site photographs and call handling, sit best with your team. GullySales takes on planning, pages, campaigns and tracking, and says plainly where your own staff must do the work.
Should we advertise to installers as well as to owners?
Yes, if installers influence the purchase in your trade. An electrician or integrator can choose the brand before the owner has heard of any. Give installers their own page and sheet, and record which partner introduced which site.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for IoT companies

Everything else we would do for you.

Closest to this: strategy and research

Also for IoT companies

Or start from the overview: sales and marketing for IoT companies.

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