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Telecom and broadband providers · Social media

Be the provider a society group names when a neighbour asks who has a good connection.

Social media marketing for a broadband provider is mostly about the places where neighbours ask each other for a recommendation: society groups, community pages and local Facebook and Instagram profiles. GullySales works on what the provider posts, how it answers in those places and how a comment becomes a recorded enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for telecom and broadband providers

Sales and marketing for telecom and broadband providers, the overview.

Last updated 11 Oct 2026.

For telecom and broadband providers

Where it usually goes wrong, and what we would do.

  • “The recommendation happens in a group you do not run”

    A resident asks the society group which internet to take, and neighbours reply with their own provider. The provider's own page is not in that conversation, so what it needs is a customer or a staff member who is present and honest about what the service does.

  • “Outage posts travel further than plan posts”

    When the line drops, a resident posts and others join in. A provider that has posted a plain notice of the fault and the fix gets quoted in the thread. One that says nothing is described by whoever is most annoyed.

  • “A comment asking for a price is an enquiry”

    Someone writes 'rate?' under a post and the page replies with a link. That exchange has an address, a possible flat and a need. If it stays in the comments, it is never counted or followed up.

  • “A feed of speed claims makes every provider sound the same”

    Posts about gigabit speeds are what every competitor publishes. Posts showing the technician at a real society, a fixed fault, or a plain answer to a common question are what a resident remembers.

What we do

What we deliver for telecom and broadband providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page and profile set-up for the provider

    A named page with the service areas, a contact route and a pinned post explaining how to check whether you reach an address.

    Result: A resident arriving on the page sees where you serve and how to ask.

  2. A calendar of post types for homes and offices

    A plan of post types such as installation days, fault notices, plan explainers and answers to common questions, written for the provider's own areas.

    Result: The team knows what to post without starting from a blank page.

  3. Society group presence guidelines

    A short guide on how staff and customers may reply in society groups, what to say, what not to promise and when to take it to a call.

    Result: Replies in groups follow one honest approach.

  4. Outage and fault notice template

    A standard post for a known fault: the area, what happened and who to contact.

    Result: A fault is announced by the provider before the thread fills.

  5. Comment and message capture

    A step that moves every price or availability question from a comment into the enquiry record with address and source.

    Result: Questions from social profiles appear in the same record as phone calls.

  6. Paid posts aimed at serviceable areas only

    Small paid campaigns restricted to the localities you can connect, with the platform's current rules checked first.

    Result: Ads reach only households you can serve.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts a society group or a neighbour needs to see about a connection.

A new area now wired
A post naming the roads or societies where the line now reaches, with the address-check link. Only post areas where installation is confirmed.
What a family of four needs
A post matching plans to a household's devices in plain words, with no claim of being the best. Link the plan page and the check.
Installation day, step by step
A short walk-through of what the technician does, what the household prepares and what they sign. It removes the fear of an unknown visit.
Fault notice and fix
A post stating the cause of a known fault, who is fixing it and where to report it. Honest notices are the posts neighbours share.
Answers to a society group question
A reply template for a neighbour asking about a provider. Staff reply as the provider, say who they are and link the address check.
Business connection explained
A post for small offices on the difference between home plans and business lines, with the contact for a visit.

Who it is for

This is written for these telecom and broadband providers.

  • Local fibre broadband providers
  • Cable TV and broadband operators
  • ISP franchise partners and sub-operators
  • Leased line and enterprise connectivity resellers
  • Wi-Fi providers for PGs, hostels and coworking spaces
  • Providers serving apartments and gated communities
  • Providers selling TV and OTT bundles with broadband

Not for

It is not the right fit if.

  • The provider cannot answer comments and messages from the feed, and an enquiry left unanswered in public does harm.
  • Coverage changes every month and nobody updates the area list, so posts would name roads that are not wired.
  • The society groups ban promotion, and the plan would rest on posts the groups would remove.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post plan prices on social media?
Prices are what buyers ask first, so state the standard plans and the installation terms plainly, with the date of the post. Telecom regulator rules on tariffs change, so check the current ones before you publish.
Can staff join society groups to answer questions?
Yes, if the group allows it and the staff member says who they work for. Answer the question asked, do not paste a sales message, and move the conversation to a call. Check the group's own rules first.
How do we handle a public complaint about a fault?
Reply on the post with what you know and who is fixing it, then ask for the address by message. Update the thread when the line is restored, because the update is read by people who never complained.
Can staff post in society groups to promote the connection?
Only where the group's rules allow it and the staff say who they work for. Many societies restrict promotion, and a hidden plug from a staff member breaks trust. Answer questions openly, link the address check and leave the decision to the neighbours.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for telecom and broadband providers

Everything else we would do for you.

Closest to this: content and social

Also for telecom and broadband providers

Or start from the overview: sales and marketing for telecom and broadband providers.

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