Lash studios · CRM
Keep each client's set, sensitivity and infill date where the whole studio can see it.
A CRM for a lash studio is a single record of every client: the style they wear, the adhesive used, any sensitivity noted and the date the infill falls due. GullySales sets up the fields and the habits so that the record is used, not just filled.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For lash studios
Where it usually goes wrong, and what we would do.
“Clients keep their details in a technician's head”
The technician remembers the curl, the length and the allergy, and the book says only a name and a time. When the artist is away or leaves, the next person starts from nothing and the client notices.
“A patch test needs a record, not a memory”
Whether a patch test was done, on what date and with what result belongs in a place any technician can find before applying a set. A paper note in a drawer fails the moment two people share a client.
“Infill timing is personal”
A client's natural lashes shed at their own pace, so a standard reminder date fits few of them. The record should hold the last visit, the set and the date the technician suggested, so the reminder matches the person.
“Spreadsheets fill and are abandoned”
A studio starts with a sheet, adds columns and stops updating when the day gets busy. A CRM that asks only for what the technician needs at the chair survives the busiest afternoon.
What we do
What we deliver for lash studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A client record built for lash work
Fields for style, curl, length, adhesive, patch-test date, sensitivities and the technician, and nothing the studio will not use.
Result: A technician opens the record and knows the client.
A rule for what is recorded at the chair
A list of what is noted at each appointment and who notes it, short enough to be done before the next client arrives.
Result: The record is current.
Infill dates held per client
The date the technician suggests for the next visit, recorded at checkout and linked to a reminder.
Result: Reminders match each client.
A view of lapsed clients
A list of clients whose infill date has passed without a booking, for a personal message.
Result: Quiet clients are noticed.
Source and technician tagging
Each client tagged by where they came from and who looks after them, so the studio sees which source and which artist build repeat income.
Result: You can see what the diary rests on.
Care for personal data
A short note on who can see the records and how consent for photographs and contact is kept.
Result: The studio handles client details with care.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these lash studios.
- Dedicated lash extension studios
- Lash lift and tint specialists
- Studios that combine lashes with brows and threading
- Salon-based lash technicians who rent a chair
- Home-based lash artists by appointment
- Lash academies and training studios
- Bridal lash artists who work with makeup artists
- Premium studios with volume and mega-volume sets
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which tool should a small studio use?
Can we move our existing client list in?
What if a technician leaves?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for lash studios
Everything else we would do for you.
Closest to this: leads and follow-up
Also for lash studios
Or start from the overview: sales and marketing for lash studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.