Piercing studios · CRM
Remember which ear, which stud and which customer, so the next message is welcome.
A CRM for a piercing studio is one place that records each customer, the piercings they have had and the jewellery they bought. GullySales works on setting it up in a form the counter will actually fill in, with fields that suit a piercing studio and nothing extra.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For piercing studios
Where it usually goes wrong, and what we would do.
“The phone's chat list is the real database”
Studios already hold every customer in WhatsApp, with no record of what was done. When a piercer leaves or a phone breaks, the history leaves with it. A shared list, kept by the studio, outlasts both.
“What was pierced matters more than who”
A customer message that says 'I want the same as last time' is useless without a note. Recording the piercing, the jewellery size and the date lets the counter answer in a sentence and suggest the next piece.
“A child's record belongs to the parent”
The CRM entry for a child should carry the parent's name and number, with consent noted. When the child asks for a second piercing years later, the parent is the one contacted, and the record shows what was agreed.
“A long form kills a CRM”
A form with twenty boxes will be skipped by a busy counter. A few fields filled every time are worth more than a full form filled once a month. The design decision is what to leave out.
What we do
What we deliver for piercing studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A customer sheet or tool set up for the studio
Name, contact, piercing, jewellery, date, piercer and source, in a tool that suits your size, such as a shared sheet or a simple CRM.
Result: Every customer has one row that anyone can find.
A counter routine for filling it
A short habit at billing: record the piercing and the stud before the customer leaves the desk.
Result: The record is made while the customer is still there.
Tags for what to offer next
Marks such as stud upgrade due, festive offer, or parent of a child, so a list can be pulled for a message.
Result: You can pull a list in minutes, not search chats.
A consent and age note
A field that records parental consent for minors and photo permission for posts.
Result: Consent is recorded, not remembered.
A clean start from old chats
The names and notes already in your phones, moved into the new list once and then maintained.
Result: History from before the CRM is not lost.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these piercing studios.
- Ear piercing studios for adults and teenagers
- Kids' ear piercing studios and baby-friendly rooms
- Cartilage and helix piercing specialists
- Nose piercing studios for nostril and septum work
- Navel and body piercing studios
- Piercing counters inside tattoo studios
- Mall kiosks and studios in jewellery stores
- Body jewellery boutiques that pierce on site
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a sheet enough or do we need software?
Who can see customer details?
Will staff actually use it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for piercing studios
Everything else we would do for you.
Closest to this: leads and follow-up
Also for piercing studios
Or start from the overview: sales and marketing for piercing studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.