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Weight management clinics · Digital marketing

Join search, the map, WhatsApp and the site into one path to a consultation.

Digital marketing for a weight management clinic is the whole route a patient takes online, from the first search or post to the booked consultation and the follow-up. GullySales works on how the parts connect, so the clinic sees what each channel brings.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ayurveda and alternative wellness centres at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Last updated 18 Oct 2026.

For weight management clinics

Where it usually goes wrong, and what we would do.

  • “Each channel is run alone”

    The ad agency runs ads, a cousin runs Instagram and the front desk answers WhatsApp. None of them sees the others, so a patient who clicked an ad and then messaged is counted twice or not at all.

  • “Spend before the path is ready”

    Paying for clicks to a page with no fee information, no named doctor and no booking option wastes the spend. The pages and the reply routine come first, and ads follow when they are ready.

  • “The wrong measure”

    Likes and followers do not tell a clinic whether a patient booked. The numbers that matter are consultations booked, programmes begun and patients still attending, which sit in the enquiry record.

  • “Rules differ by profession”

    Health advertising carries limits on claims, photographs and wording. The plan needs those limits written in at the start, since a campaign pulled after a complaint costs more than one planned carefully.

What we do

What we deliver for weight management clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan for the clinic

    A short plan naming which channels fit the clinic, such as search, the map listing, Instagram and WhatsApp, and what each is for.

    Result: The owner knows why each channel is used.

  2. Tracking from click to consultation

    Forms, calls and chats tagged by source and logged, so each booking has a source against it.

    Result: A sheet shows which channel each consultation came from.

  3. Ad groups and landing pages

    Google Ads and Meta campaigns matched to condition pages, with spend set by the clinic.

    Result: Each ad points to a page about the same need.

  4. A claims and approvals routine

    A list of what the clinic does not say, and a step where the doctor reads copy before publishing.

    Result: Copy passes through a named reviewer.

  5. A reading of the numbers

    A plain summary of enquiries, consultations and programmes by source, read with the owner.

    Result: The owner sees what to continue, change or stop.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these weight management clinics.

  • Doctor-led obesity and metabolic clinics
  • Bariatric surgery centres that run pre- and post-surgery weight programmes
  • Dietitian-led weight loss clinics
  • PCOS, thyroid and diabetes weight management clinics
  • Women-focused weight and postnatal clinics
  • Online weight management programmes with video consults
  • Fitness-led weight loss centres that add diet counselling
  • Corporate weight and lifestyle programme providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which channel should a new clinic start with?
The clinic's own map listing and condition pages, since they cost little and answer real searches. We decide after seeing the locality, the competition and the clinic's budget, and we do not promise results.
Do you manage our ad budget?
We can set up and manage campaigns. The budget is paid by the clinic directly to the platform and agreed in writing, separate from our fee.
What do you need from the doctor?
Time to review the pages and wording, and a clear list of what the clinic treats and what it does not. Without that, we cannot write accurately.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.