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GullySales

Window, door and glass companies · Pay per click advertising

March to May is when a click on this trade is worth paying for.

Paid advertising for a window and glass company buys the homeowner who has decided to do something about the noise or the leak. GullySales runs search and Meta campaigns in the weeks before the rain, keeps the dealership and training searches out, and reports cost per site measurement.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For window, door and glass companies

Where it usually goes wrong, and what we would do.

  • The season runs backwards from the demand

    Enquiries peak in the monsoon, when your installation calendar has no slots left. The advertising has to run from March so the work is booked before the rain.

  • Half of these searches want to sell you something

    uPVC machine, profile dealership, fabrication training and frame rate are dealers, students and competitors. Each costs the same as a homeowner and returns nothing.

  • The office glass buyer is not on search

    Fit-out contractors and facility heads are reached by outreach and LinkedIn. Bidding on partition terms puts you against homeowners for the same word.

What we do

What we deliver for window, door and glass companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A March to May campaign built before the rain

    Budget, creative and landing pages prepared in February for leak repair, replacement and soundproofing, so the season opens with the campaign already running.

    Result: Monsoon work is booked while you still have slots.

  2. Search campaigns built on problems

    Separate campaigns for noise, leaks, heat and replacement, each with its own page and its own wording, instead of one campaign for windows.

    Result: The ad reads like an answer to what was typed.

  3. A negative list written for this trade

    Dealership, machine, fabrication training, profile supplier, wholesale, second hand and job searches, excluded before a single rupee is spent.

    Result: The budget stops going to people who want to be you.

  4. Meta campaigns aimed along the noisy corridors

    Audiences drawn along arterial roads, metro lines and flight paths, with creative showing a window closing on that kind of street.

    Result: The people living with the problem see it first.

  5. Landing pages that offer the measurement visit

    A page showing what the surveyor does, how long it takes, and what the homeowner gets afterwards, with a WhatsApp and a call button.

    Result: The click becomes a booked site visit.

  6. Budget pulled when the calendar fills

    A standing rule to reduce spend once installation slots run beyond a few weeks, rather than paying for enquiries you cannot service.

    Result: You stop buying reviews you will regret.

  7. Cost per measurement and per advance reported monthly

    Clicks traced to site visits, quotes and orders with an advance paid, priced by campaign against the audit baseline.

    Result: You can say what a booked order from search costs.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these window, door and glass companies.

  • uPVC window and door fabricators
  • Aluminium window and sliding system fabricators
  • Glass processors offering toughened, laminated and double glazed units
  • Glass partition, shower enclosure and railing companies
  • Façade and structural glazing contractors
  • Wooden and engineered door manufacturers
  • Security, steel and fire-rated door suppliers
  • Mosquito mesh, grille and window accessory companies

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for window, door and glass companies

  1. 1

    Assess

    We look at how enquiries turn into site visits, how quotes are sent and followed up, and where builders and architects already know you.

  2. 2

    Fix the quote follow-up

    A tracker from site visit to order, a quote comparison sheet, and a call schedule after every quote.

  3. 3

    Build the proof

    Problem pages, a gallery of finished installations and an architect kit with sections and samples.

  4. 4

    Bring in the right work

    Local search and seasonal ads for homeowners, specifier visits for architects, and a project document for builders.

  5. 5

    Close the loop after handover

    A review request and photographs after every installation, and a service call before the next monsoon.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should the advertising keep running through the monsoon?
Only while you have installation slots. Paying for enquiries you cannot service within three weeks buys bad reviews. Spend heavily from March and ease back once the calendar fills.
Search or Meta for a fabricator?
Both, for different moments. Search catches the homeowner who has decided and is comparing quotes. Meta reaches the one who has lived with the noise for two years and never started, which is why soundproofing creative works there.
How do we explain why our uPVC window costs more than a cheaper quote?
Put the difference on paper. A comparison sheet showing profile thickness, reinforcement, glass type and hardware brand next to each quote lets the homeowner see what the other quote left out.
Should we charge for a site measurement visit?
Many fabricators keep it free and adjust the charge against the order, since a paid visit reduces enquiries. What matters more is that every visit is followed up, which is where most orders are lost.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit