Skip to content
GullySales
Tell us what you need

Personal branding · Investors

Founders pick whose money to take, and they ask the founder you let down.

Personal branding for an angel investor is what gets you into a round you would otherwise hear about late.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an angel investor is what gets you into a round you would otherwise hear about late. Founders can see what you write cheques for, how you behave after the wire, and who will vouch for it. GullySales builds that from one hour with you.

Also written for

Angel investor, Seed investor, Syndicate lead.

For angel investors

Where it usually goes wrong, and what we would do.

  • “The rounds worth having are not sent to you”

    A good seed round fills on warm introductions inside a week. If founders in that circle do not know what you back, the deck reaches you after the allocation has gone.

  • “Your reference is your worst company, not your best”

    A founder doing diligence on you will ring somebody whose company failed. What that person says about how you behaved in the last six months decides the round.

  • “The cheque is the smallest thing you offer”

    An introduction to a first enterprise buyer, a hiring call at eleven at night, a second cheque in a bad quarter. None of it exists publicly unless a founder you backed has said so somewhere.

  • “Talking about returns is the fastest way into trouble”

    Performance claims, public solicitation and anything resembling an offer sit inside rules you do not want to test. The safe material is also the more useful material: how you think, not what you made.

What we do

What we deliver for angel investors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A thesis somebody can act on

    The stages, sectors, cheque sizes and geographies you actually do, plus what you never do, written so a founder can rule themselves in or out in one read.

    Result: Fewer decks outside your remit, more of the ones you want.

  2. An hour of your time about one company

    One portfolio company, one decision you got wrong, and what the cap table looked like when you took it. Drafts comes out of that call.

    Result: A public way of thinking that founders recognise as yours.

  3. How you work after the investment

    Board or observer role, the reporting you expect, how you handle a down round, and what you do when a founder wants to shut it down.

    Result: Founders who arrive knowing what they are signing up for.

  4. Founders who will speak for you

    Two or three portfolio founders, including one whose company did not work, willing to take a diligence call.

    Result: A reference that holds when somebody checks you properly.

  5. Copy kept clear of an offer

    No returns, no track record figures, nothing reading as an invitation to invest, and nothing about a company that has not announced.

    Result: Visibility your compliance adviser is comfortable signing off.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for angel investors

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Am I allowed to write about my investments publicly?
Broadly you can describe your interests and name a company once it has announced, with the founder's agreement. It gets restricted around performance, fundraising and anything that looks like inviting the public to invest, particularly where you invest through a registered angel fund or a syndicate. Take the specifics to your own compliance adviser first.
Everyone posts the same market commentary. Why would mine land?
It would not, and we would not write it. What founders remember is one specific story about a company: the number you were wrong about, the hire that changed everything. That comes from the hour, and without that hour this is not worth buying.
My deal flow is fine. Where is the gain?
Then the gain is quality rather than volume, and the report separates founders who approached you directly from the rest so you can judge it. It matters most in an oversubscribed round, where a founder choosing between two similar cheques decides on what they can find out about you. If you write two cheques a year out of your own circle and would rather keep it that way, do not buy this.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Investors

Personal branding for the rest of the investors.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need