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Personal branding · Investors

The partner, not the fund, is the reason a founder answers the email.

Personal branding for a venture investor is the visibility of the individual partner: the sectors you actually lead in, how you behave on a board, and what founders say when nobody from the fund is listening.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a venture investor is the visibility of the individual partner: the sectors you actually lead in, how you behave on a board, and what founders say when nobody from the fund is listening. GullySales draws that out in a conversation with you, and nothing goes out until your own compliance team has passed it.

Also written for

Venture capitalist, VC partner, Principal, Investment professional.

For venture capitalists

Where it usually goes wrong, and what we would do.

  • “The fund's name opens the meeting and the partner closes it”

    A founder holding two term sheets is not comparing logos. They are asking who sits on the board for the next seven years, and whether that person answers on a Sunday.

  • “Being a principal is a visibility problem before it is a promotion”

    Sourcing depends on founders and angels thinking of you by name. Below partner level almost nobody has a public position, which is exactly when one is worth the most.

  • “Market commentary is written for other investors”

    Threads on funding volumes get read by people who cannot take your money. Founders want a view on their problem: pricing, a first sales hire, when to stop building and start selling.

  • “Your last down round is a reference you do not control”

    Founders compare notes. How you behaved when a portfolio company missed a plan is already circulating privately, and nothing you publish outweighs it.

What we do

What we deliver for venture capitalists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A partner page that says what you lead

    Stage, cheque size, the sectors where you have actually written the memo, the boards you sit on, and what you will not look at.

    Result: Founders in your sector reach you directly instead of the general inbox.

  2. An hour on a company you passed on

    An hour of your time on a live question: a pricing argument, a hiring decision, a company you passed on and regret. Whatever is published starts in that hour, and an associate cannot sit it for you without the writing turning into market commentary.

    Result: A view founders quote back to you, built without drafting posts.

  3. How you work after the term sheet

    The diligence you run, board cadence, how much reporting you ask for, and what happens when the plan slips two quarters running.

    Result: Founders choose you with their eyes open, which is the only useful way.

  4. Material for the investor conversation

    A biography, a track record described inside the firm's own rules, and a consistent public position an institution can find and recognise.

    Result: A fundraise where the person across the table has already read you.

  5. Copy inside the fund's limits

    Nothing on unannounced companies, no performance figures, no invitation to invest, and every draft through your compliance or communications team before publication.

    Result: A public voice that does not create a problem for the firm.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for venture capitalists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our compliance team will not like this.
They usually accept it once the boundaries are written down first: no performance, no fundraising language, no unannounced portfolio news, nothing readable as marketing a fund to the public. Alternative investment funds are restricted in what they may say publicly, and your own compliance and legal advisers draw that line, not us.
The firm has a content person already. Why bring in a firm?
Then use them, if they can get an hour of your time and write in your voice. What usually happens instead is that the fund's calendar wins and a partner's drafts sit for weeks. If that is not your experience, keep the arrangement you have.
What actually changes in six months?
Founders given your name find a partner with a clear remit, which shortens the first call. Inbound from your sectors moves before anything else does. Whether it changes allocation in a competitive round takes longer, and we report the sources separately so you can tell them apart.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Investors

Personal branding for the rest of the investors.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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