Personal branding · Education and expertise
The company with your problem is searching in words you never use.
Personal branding for a researcher is what makes you findable by the people who need your expertise and do not share your vocabulary: industry partners, funders, recruiters and journalists. GullySales builds it from an hour away from the bench each month, and keeps unpublished results and anything patentable out until your own intellectual property team says otherwise.
In one paragraph
Personal branding for a researcher is what makes you findable by the people who need your expertise and do not share your vocabulary: industry partners, funders, recruiters and journalists. GullySales builds it from an hour away from the bench each month, and keeps unpublished results and anything patentable out until your own intellectual property team says otherwise.
Also written for
Researcher, Scientist, Subject matter expert, R&D lead.
Where this sits
For researchers and scientists
Where it usually goes wrong, and what we would do.
“A post can destroy a patent filing”
Describing a method publicly before the application is filed can cost the novelty the patent depends on. It is the first thing we ask about, and the answer comes from your employer's intellectual property team rather than from us.
“Industry searches for the symptom, not the field”
A foundry with castings cracking types what is happening to the metal. It does not type the name of your specialism, so unless something you wrote uses their words, you are invisible to the person who would pay.
“Your employer owns most of what you could say”
In a corporate or national laboratory, results, data and often opinions belong to the institution. What remains is still substantial: method, the state of the field, and how you would approach a problem.
“Changing jobs erases you”
The group page comes down, the institutional email stops, and the papers stay under an affiliation you have left. Everything that pointed at you belonged to somebody else.
What we do
What we deliver for researchers and scientists.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page that survives a change of employer
Your areas, methods, the equipment you have run and your publications, under an identifier you control rather than a departmental address.
Result: A record that moves with you when the lab page disappears.
The hour where you explain it to an engineer
One problem from the bench a month, in the words you would use over tea rather than in a paper. The month is written from that hour, and a student cannot give it in your place.
Result: Published work in your own language, without writing time you do not have.
Your field explained to the buyer who needs it
Pieces that start from an industrial symptom and lead back to the science, checked against what you are permitted to say.
Result: Enquiries from companies who did not know your discipline existed.
A clearance step built into the month
Before anything is published, a check on filings in progress, employer policy, funder conditions and co-author agreement.
Result: Nothing goes out that could cost you a patent or a job.
Material for funders and collaborators
A short biography, a current photograph, the grant record you are free to state, and a plain summary of what your group can take on.
Result: Collaboration requests that fit what you actually do.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for researchers and scientists
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I write about work that is not published yet?
I am not selling anything. What is this for?
My institution has a press office.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Education and expertise
Personal branding for the rest of the education and expertise.
Or start from personal branding.