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Personal branding · Education and expertise

The company with your problem is searching in words you never use.

Personal branding for a researcher is what makes you findable by the people who need your expertise and do not share your vocabulary: industry partners, funders, recruiters and journalists.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a researcher is what makes you findable by the people who need your expertise and do not share your vocabulary: industry partners, funders, recruiters and journalists. GullySales builds it from an hour away from the bench, and keeps unpublished results and anything patentable out until your own intellectual property team says otherwise.

Also written for

Researcher, Scientist, Subject matter expert, R&D lead.

Where this sits

For researchers and scientists

Where it usually goes wrong, and what we would do.

  • “A post can destroy a patent filing”

    Describing a method publicly before the application is filed can cost the novelty the patent depends on. It is the first thing we ask about, and the answer comes from your employer's intellectual property team rather than from us.

  • “Industry searches for the symptom, not the field”

    A foundry with castings cracking types what is happening to the metal. It does not type the name of your specialism, so unless something you wrote uses their words, you are invisible to the person who would pay.

  • “Your employer owns most of what you could say”

    In a corporate or national laboratory, results, data and often opinions belong to the institution. What remains is still substantial: method, the state of the field, and how you would approach a problem.

  • “Changing jobs erases you”

    The group page comes down, the institutional email stops, and the papers stay under an affiliation you have left. Everything that pointed at you belonged to somebody else.

What we do

What we deliver for researchers and scientists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page that survives a change of employer

    Your areas, methods, the equipment you have run and your publications, under an identifier you control rather than a departmental address.

    Result: A record that moves with you when the lab page disappears.

  2. The hour where you explain it to an engineer

    One problem from the bench, in the words you would use over tea rather than in a paper. The writing comes from that hour, and a student cannot give it in your place.

    Result: Published work in your own language, without writing time you do not have.

  3. Your field explained to the buyer who needs it

    Pieces that start from an industrial symptom and lead back to the science, checked against what you are permitted to say.

    Result: Enquiries from companies who did not know your discipline existed.

  4. A clearance step built into the month

    Before anything is published, a check on filings in progress, employer policy, funder conditions and co-author agreement.

    Result: Nothing goes out that could cost you a patent or a job.

  5. Material for funders and collaborators

    A short biography, a current photograph, the grant record you are free to state, and a plain summary of what your group can take on.

    Result: Collaboration requests that fit what you actually do.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for researchers and scientists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I write about work that is not published yet?
Usually not, and the risk is bigger than an embargo. A public description before a patent application is filed can remove the novelty it needs, and co-authors and funders have a say as well. Your employer's intellectual property team or your own patent attorney decides this, and we write around whatever they rule out.
I am not selling anything. What is this for?
Then it is about recruitment, collaboration and funding rather than clients, and it is worth saying so in the first conversation. If none of those three matter to you either, this is a poor use of the budget and we will tell you.
My institution has a press office.
Use it, and this sits beside it. A press office works on institutional announcements, at institutional speed, about what the institution wants said. This is a steady record in your own words of what you work on, which is what a partner or a student is searching for.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Education and expertise

Personal branding for the rest of the education and expertise.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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