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Personal branding · Creative and design

You are hired on writing, and yours is the one page you never finish.

Personal branding for a writer or copywriter is the proof that you can do the job, published under your own name, because most of your best work carries somebody else's.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a writer or copywriter is the proof that you can do the job, published under your own name, because most of your best work carries somebody else's. GullySales runs it from an interview and reports which enquiries came from it.

Also written for

Writer, Copywriter, Ghostwriter, Content writer.

Where this sits

For writers and copywriters

Where it usually goes wrong, and what we would do.

  • “Ghostwriting hides exactly the work that would win the job”

    The founder's article that got quoted everywhere has their name on it. You cannot show it, so the client who would pay most for that skill never learns you have it.

  • “The buyer has a free first draft and wants to know what you add”

    A marketing head can generate a thousand passable words before the meeting. They are paying for the questions you ask before writing and the sentences you refuse, which means those have to be visible somewhere.

  • “Your samples are five years old and from a different job”

    A PDF of blog posts from an old agency, a Medium page last touched in 2021. Anybody checking sees a writer who stopped, whatever your calendar says.

  • “Rate is the whole conversation when nothing else is on the table”

    With no visible position, you are compared per word against a marketplace. The people paying well are buying a specialism, and nothing on your page names one.

What we do

What we deliver for writers and copywriters.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page that is itself the sample

    Who you write for, what you will not write, how you charge, and two or three pieces with the brief and the result around them.

    Result: An enquiry that opens with the project rather than with your rate.

  2. The interview, on a job you cannot show

    An hour about a real job: a brief that was wrong, an edit that fixed it, a client who wanted a word you would not use. One conversation, then drafts.

    Result: A body of work under your name while the client work stays confidential.

  3. A named specialism

    Choosing the two or three subjects you know better than a generalist ever will, then writing enough in them that the connection is obvious.

    Result: Enquiries from the kind of client who does not ask for a per-word figure.

  4. Ghosted work described without breaking a contract

    Where the client allows it, the category, the format and the outcome without the name. Where they do not, nothing goes out.

    Result: Credit for the work with no call from somebody's legal team.

  5. Your name where editors and marketers look

    The bio line on anything published, your site, LinkedIn, and the two or three publications in your subject that take pitches.

    Result: Commissions that come to you instead of proposals going out.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for writers and copywriters

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
It is a bit odd hiring a firm to write my own profile.
It is, and plenty of writers do it anyway, for the same reason a surgeon does not operate on family. The difficulty is not the sentences. It is deciding what you are, and keeping a schedule for yourself when client deadlines exist. If you will genuinely do it, do it and keep the money.
Can I name the clients I ghostwrite for?
Only where the agreement allows it and the client agrees in writing, and most will not. The usual answer is the shape of the work without the name. Read the confidentiality clause before deciding, and if it is unclear, ask the client rather than guess.
How is this different from just posting on LinkedIn?
Posting is one of the outputs. Underneath sits the position, a profile that holds up when somebody checks, and an hour of your time that produces something worth saying. Without that, the posting runs dry in six weeks, which is what usually happens.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Creative and design

Personal branding for the rest of the creative and design.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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