Personal branding · Creative and design
You are hired on writing, and yours is the one page you never finish.
Personal branding for a writer or copywriter is the proof that you can do the job, published under your own name, because most of your best work carries somebody else's. GullySales runs it from a monthly interview and reports which enquiries came from it.
In one paragraph
Personal branding for a writer or copywriter is the proof that you can do the job, published under your own name, because most of your best work carries somebody else's. GullySales runs it from a monthly interview and reports which enquiries came from it.
For writers and copywriters
Where it usually goes wrong, and what we would do.
“Ghostwriting hides exactly the work that would win the job”
The founder's article that got quoted everywhere has their name on it. You cannot show it, so the client who would pay most for that skill never learns you have it.
“The buyer has a free first draft and wants to know what you add”
A marketing head can generate a thousand passable words before the meeting. They are paying for the questions you ask before writing and the sentences you refuse, which means those have to be visible somewhere.
“Your samples are five years old and from a different job”
A PDF of blog posts from an old agency, a Medium page last touched in 2021. Anybody checking sees a writer who stopped, whatever your calendar says.
“Rate is the whole conversation when nothing else is on the table”
With no visible position, you are compared per word against a marketplace. The people paying well are buying a specialism, and nothing on your page names one.
What we do
What we deliver for writers and copywriters.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page that is itself the sample
Who you write for, what you will not write, how you charge, and two or three pieces with the brief and the result around them.
Result: An enquiry that opens with the project rather than with your rate.
The monthly interview, on a job you cannot show
An hour about a real job: a brief that was wrong, an edit that fixed it, a client who wanted a word you would not use. One conversation, a month of drafts.
Result: A body of work under your name while the client work stays confidential.
A named specialism
Choosing the two or three subjects you know better than a generalist ever will, then writing enough in them that the connection is obvious.
Result: Enquiries from the kind of client who does not ask for a per-word figure.
Ghosted work described without breaking a contract
Where the client allows it, the category, the format and the outcome without the name. Where they do not, nothing goes out.
Result: Credit for the work with no call from somebody's legal team.
Your name where editors and marketers look
The bio line on anything published, your site, LinkedIn, and the two or three publications in your subject that take pitches.
Result: Commissions that come to you instead of proposals going out.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for writers and copywriters
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
It is a bit odd hiring a firm to write my own profile.
Can I name the clients I ghostwrite for?
How is this different from just posting on LinkedIn?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Creative and design
Personal branding for the rest of the creative and design.
Or start from personal branding.