Cricket advertising · Marketing
You cannot buy cricket, only whatever the rights holder has not already sold.
Sports advertising and sponsorship covers the whole field, from a district kabaddi league to a stadium board. This page is cricket, where the money is largest and the rules about who may sell you what are strictest. The franchise tournament and the boards inside a ground each have a page of their own.
In one paragraph
Cricket advertising is several separate purchases owned by separate people: spots in the broadcast, inventory on the streaming feed, boards at the ground, a name on the kit. What is on sale changes every season. GullySales finds out what is genuinely available at your budget, then coordinates the booking and the approvals.
There is no open market here. Broadcast spots come through the broadcaster's ad sales, ground signage through the tournament's commercial partner, kit space through the team, and local tournaments through whoever organises them. Four sellers, four contracts, four sets of approvals.
Availability is a season-by-season question. Packages are built and sold months before a ball is bowled, and by the time most owners ask, the good slots have gone. So the first job is finding out what is genuinely open, which takes phone calls rather than a rate card.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The package arrived with no inventory list”
It offers title association and on-ground branding without saying how many boards, on which side, across how many matches. What is not written down is not owned.
“We sponsored a team and got a logo nobody saw”
It sat on the trouser leg at the size the kit rules allow, in a tournament shot from three camera angles. Nobody asked about the angles before signing.
“The season was already sold”
Enquiries went out in March for a tournament whose packages closed in December. What remained was the inventory the large spenders had passed over.
“Nobody can say what it did”
Association with a popular sport feels like it worked, and there is no number behind that feeling. With no code, no campaign number and no landing page, the spend has no reading at all.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
What is actually on sale this season
We approach the broadcaster's sales team, the tournament's commercial partner and the team or club, to find out what is open, at what level and for how long.
An inventory list in writing
Boards by count and position, spots by number and match, digital placements by format and duration, with the matches named. Anything vague comes off the deal.
Broadcast and streaming compared
A spot in the television feed and a mid-roll on the streaming feed reach different people, and they are sold by different teams at different prices.
Local and state-level options
A state association tournament, a district league or a corporate event costs a fraction of the national one. It also puts you in front of a city that can buy from you.
Approvals and artwork rules
Every rights holder sets rules on logo size, placement, category exclusivity and what the brand may claim in public. Artwork clears those before production.
Category exclusivity checked
Whether a competitor can take the board next to yours, and whether the exclusivity you were offered is written into the contract or was only said on a call.
A traceable route beside the association
A code, a campaign number, a landing page or an offer that runs only in that window, because the association itself reports nothing.
Delivery proof after the match
Telecast logs for spots, photographs and footage for ground signage, screenshots for digital placements, all checked against the contracted list.
How the result is measured
- Inventory delivered against the contracted list
- Spots telecast and digital impressions against what was sold
- Rate agreed against the opening package price
- Enquiries and code redemptions during the match window
- Dealer orders placed ahead of the season
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Consumer brands with national distribution and the stock to meet a spike
- Regional brands looking at a state association tournament or a city league instead
- Businesses already spending on television that want one specific match window
- A company sponsoring a local club and unsure what it should be getting in return
- Brands selling to the same young audience the format is sold against
- Anyone handed a cricket package who cannot tell what is actually inside it
Not for
It is not the right fit if.
- A business whose entire year's budget would go on one match, because a single exposure is not a campaign
- Owners expecting the commentators to mention the brand, since that is not on sale at any price
- Companies that cannot service a national spike, where demand arrives in cities you do not deliver to
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the cricket advertising work runs
- 1
Decide what cricket is for
Awareness in a window you can supply, or a reason for dealers to stock up before the season. Those two buy completely different inventory.
- 2
Find out what is available
We make the calls to the broadcaster, the commercial partner and the organisers, then come back with what is open at your budget rather than what is in a deck.
- 3
Compare the levels honestly
A national package, a state tournament and a city league go side by side on cost and on who watches. The smaller one wins more often than owners expect.
- 4
Negotiate and list the inventory
The booking is coordinated with the rights holder or their agency, with every board, spot and placement written into the contract.
- 5
Produce to the rules and clear approvals
Artwork and films are made to the rights holder's specification and submitted for approval before the deadline they set, which is earlier than most brands expect.
- 6
Collect proof and read the window
Logs, photographs and screenshots against the list, then enquiries during the window set against the weeks before it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get us into the big league?
Is a local tournament worth more than a national one?
Will the commentators mention our brand?
How do we measure a sponsorship?
When should we start asking about next season?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Cricket advertising, written for your industry.
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