Sports advertising and sponsorship · Marketing
The rights holder decides what you can buy, so start the plan there.
A club, a league or a broadcaster owns everything a sponsor can touch in sport. The boundary board, the jersey panel, the ten-second spot in the coverage, a player's photograph: each one is sold by whoever holds those rights. What they have left unsold decides your options more than your budget does.
In one paragraph
Sports advertising and sponsorship buys a place inside a match or a tournament: a board at the ground, a spot in the broadcast, or a name on the kit. Every one of those belongs to a rights holder, so GullySales finds what is available at your budget and handles the booking and the approvals.
Owners assume this starts at a title sponsorship of something national. It does not. Below that sit a district tournament, a local league's kit, ground boards at a club match, and a stall at the gate on match day.
Association is not attribution. A logo on a boundary board cannot tell you who enquired, and nobody can work it out afterwards. So the campaign gets a number, a QR code and a landing page of its own before the season starts. The rest is judged on whether it ran as promised.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We have been offered a sponsorship and cannot tell if the rate is fair”
There is no published rate for a ground board or a kit deal, and no second seller to compare against. The asking price is whatever the rights holder decides to ask.
“The logo went up and nothing came back”
The season ran, the board was there at every match, and no number, code or landing page existed to catch a single response.
“Half the package never happened”
The deal was agreed on a phone call. Nobody could show afterwards how many boards were promised, at which matches, or whether the photographs could be used in an advertisement.
“The match moved and our stall had nowhere to go”
A washed-out match, a change of venue or a rescheduled fixture is the rights holder's call, and the contract decides whether you get that day back.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Rights audit
What the package actually includes, written down: which matches, which positions, how many boards, and whether player images or match footage come with it.
Options below the headline deal
Ground boards, a local league's kit, a district tournament, a fan zone at the gate and creators who cover the sport, put side by side at their quoted rates.
Rate negotiation
We negotiate with the rights holder or its agency before anything is signed, rather than treating the first asking price as the price.
Artwork to the property's specification
Boards, kit panels and screen creative built to the size and deadline the rights holder sets, because late or wrong artwork loses the position.
Match-day activation
A stall, a sampling counter or a prize draw at the gate with a form or a QR code, so the day produces names and not only photographs.
A response route of its own
A dedicated phone number, QR code and landing page for the sponsorship, live before the first match.
Season report
What ran, the proof of display the rights holder supplied, and the enquiries the number and landing page caught.
How the result is measured
- Placements delivered against the rights package
- Proof of display received for each match
- Enquiries from the sponsorship's own number and landing page
- Names collected at the match-day stall
- Rate agreed against the opening quote
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Consumer brands whose buyers follow one sport closely through a season
- A hospital, builder or showroom sponsoring a league or a school tournament in its own city
- Owners who have been offered a sponsorship and cannot tell whether the asking rate is fair
- Companies that want to be visible during a season their buyers are already watching
- Brands with a budget for a season of awareness rather than enquiries this month
Not for
It is not the right fit if.
- Owners who need every rupee traced to an enquiry, because a board at the ground cannot be traced to a caller
- Businesses selling to a narrow professional group, where a trade title or LinkedIn costs far less
- Anyone expecting a particular match, team or slot to be held open, since the rights holder allots it
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the sports advertising and sponsorship work runs
- 1
Understand the objective and the ground
We agree whether this is about being seen across a season or filling a stall on one day, and which crowd that means.
- 2
Find out what is unsold
We approach the rights holder or its agency and establish what is genuinely available for your dates and your budget.
- 3
Get the rights in writing
Positions, match count, artwork deadlines and image usage go into the agreement before any payment is made.
- 4
Build the response route first
The number, the code and the landing page go live before the first match, so nothing depends on memory later.
- 5
Run the season and report it
We collect proof of display, run the match-day activity, and report what came in against what was paid.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a small business afford sports sponsorship?
Will a sponsorship bring us enquiries?
Can we use a player's photograph in our advertisements?
What happens if the match is cancelled?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Sports advertising and sponsorship, written for your industry.
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