Stadium advertising · Marketing
The rights holder decides what is for sale, and most of it is already taken.
Two things are sold under one name and they cost very different money. The venue's own signage comes from the stadium or its appointed agency, and it is seen by the people inside the ground. The match-facing boards come from the tournament's rights holder and are priced against the camera.
In one paragraph
Stadium advertising is two different buys under one name: the venue's own signage, and the boards a camera sees during a tournament. GullySales finds out which party is selling, what is genuinely open this season and which way it faces, then coordinates the booking with them.
Availability changes every season because somebody else decides it. Tournaments sell sponsorship in categories, and a category already committed is not open to you at any price. The honest first answer to whether you can buy something is that we have to find out.
Where a board sits settles what it is worth. One behind the bowler's arm is in the frame of every delivery. One in a far corner is seen by the people in that corner and by nobody at home.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The board faced away from the camera”
Position is the entire purchase at a televised match. The side, the segment and the rotation on an LED board decide how often anybody sees it, and a rate card says none of that.
“Our category was already sponsored”
Tournaments sell exclusivity by category, so a bank, a cement brand or a tyre company can find the door shut for the season. Asking early saves a plan built on something that was never for sale.
“We used the team's name in our advertisement”
A team, tournament or player name, logo or image used in your own marketing needs its own licence. A board at the ground grants no right to claim an association with anybody.
“The season ended and nothing else had happened”
The board ran and the brand did nothing with it. No offer, no campaign, nothing said to its own dealers, so the sponsorship reached only the people already at the ground.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Who actually sells it
Whether the inventory belongs to the venue, its appointed concessionaire or the tournament's rights holder this season, established before anyone is approached.
What is open this season
The list of free positions and uncommitted categories, in writing, because what was available last year tells you nothing about now.
Position against the camera
Which boards sit in the shot, which rotate, how long a rotation holds, and which ones only the crowd in that stand will ever see.
Local and grassroots options
District leagues, college tournaments, a city marathon and school grounds, sold by the organising association, where the same money buys far more presence.
Rights and usage checked
What you may say and show afterwards. Team names, logos, player images and match footage each need separate permission, and we mark what is not included.
Artwork to the venue's specification
Board sizes, LED file formats, the venue's approval and the installation window, all cleared ahead of the fixture rather than on the day.
The campaign around the board
An offer, a landing page and something for your dealers and staff, so the sponsorship reaches people who were never at the ground.
Proof and record
Dated photographs from the ground, the run record from the venue or rights holder, and the brand search trend across the season.
How the result is measured
- Fixtures the board ran for against fixtures booked
- Brand searches across the season, set against the weeks with home fixtures
- Visits to the campaign page from the activity around the ground
- Dealer and staff attendance against the hospitality booked
- Cost of the season against the other channels running alongside it
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Brands that want to be seen alongside a sport their buyers follow, with budget for the association and the campaign around it
- Regional businesses backing a district league, a college tournament or a city marathon sold by the organising association
- Companies whose dealers and distributors treat the tickets and the hospitality as the real value of the deal
- Builders, banks and jewellers already spending on outdoor who want a season-long presence at one ground
- Sports academies, equipment sellers and nutrition brands whose buyer is sitting in the stands already
Not for
It is not the right fit if.
- Anyone expecting enquiries, because a perimeter board has no way of producing a single one
- A business serving one locality, unless the ground is the local one and the tournament belongs to the district
- A budget swallowed whole by the board, leaving nothing for the campaign that makes anyone notice it
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the stadium advertising work runs
- 1
Decide what the association is for
Recognition in a city, hospitality for dealers, or standing in a category. Each buys something different, at a different ground.
- 2
Find out what is open
We approach the venue or the rights holder and ask what remains for the season and which categories are already committed.
- 3
Compare the positions
Perimeter, sightscreen, seat backs, the big screen and a naming right are weighed on what each is worth in the ground and on camera.
- 4
Coordinate the booking
The buy is placed with the rights holder or their appointed agency, with the position, the fixtures and the exclusions written down.
- 5
Build the campaign around it
Artwork, an offer, dealer hospitality and your own channels are ready before the first fixture, rather than after the third.
- 6
Record and report
Photographs, the run record and brand searches across the season go into the monthly report against what the season cost.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get us boards at a particular tournament?
Will a stadium board bring us enquiries?
Is a local tournament worth more than a big one?
Can we use the team's logo in our advertising?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Stadium advertising, written for your industry.
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