Media operations consulting · Marketing
Nobody inside your company owns the media paperwork, so nobody chases it.
Media buying operations is this same job done for you, campaign by campaign. This page is the other route, where we build the process, name the owner inside your team and hand it across.
In one paragraph
Media operations consulting builds the process your own team uses after a media plan is signed: the release order, the deadline calendar, the proof pack and the reconciliation. GullySales writes it for the media you actually buy, names the person inside your company who owns each step, then runs one live campaign through it before handing over.
Most offline media in India runs on a phone call and a confirmation over WhatsApp. Then the mounting slips by a week, four spots are dropped for a cricket match, and there is nothing written down to hold anybody to.
None of the fix is glamorous. It is a release order, a deadline calendar, a proof folder, and one person whose job it is to chase all three.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We agreed everything on WhatsApp”
A confirmation in a chat is not a booking record. When the site goes up late or a spot is dropped, no document says what you actually bought.
“The artwork missed the deadline and we still paid”
Every medium holds a material deadline that falls before its own start date. Miss it and you forfeit those days while the media owner keeps the money.
“The invoice does not match what ran”
Spots dropped, a panel unlit for a week, an insert that went into the wrong edition. With no proofs collected at the time, there is no basis to raise any of it.
“Every campaign starts from zero”
Nobody kept a record of which vendor delivered, what was paid last year, or who to call at the media owner. So the negotiation restarts every season.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Release order format
One order template carrying dates, medium, site or band, rate, deliverable and what happens when it is not delivered, raised before any campaign goes live.
Deadline calendar per medium
Booking deadlines, material deadlines, approval steps and cycle starts for each medium you buy, so a campaign date is set by facts rather than hope.
Artwork trafficking checklist
Who makes which file, to which specification, who approves it and who delivers it where, with a named person against every step.
Proof pack defined at booking
What proof each medium owes you and by when: telecast log, mounting photographs, play report, publication copy, delivery challan.
Reconciliation sheet
Delivered against booked, line by line, with shortfalls priced so a credit note or a make-good can be claimed inside the vendor's own window.
Vendor and rate record
Who owns what, who the appointed agency is, what was paid last time and which contact answers the phone, kept in one place instead of in one person's head.
Invoice and compliance check
The invoice read against the order and the proof, with GST details and your GSTIN correct on the document. Your accountant will tell you what is claimable.
Handover session and the standing file
A working session with the people who will run it. Then one folder per campaign holding the order, the proofs, the reconciliation and the invoice, so a question asked six months later has an answer.
How the result is measured
- Orders raised in writing before the campaign starts
- Material delivered before deadline, by medium
- Proofs collected against proofs owed
- Value of shortfalls claimed and recovered
- Invoices matched to order and proof without a query
- Campaigns your team ran through the process without us
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Owners spending steadily on offline media with nobody inside the company holding vendors to anything
- Marketing teams running campaigns through five agencies who each report in a different format
- Finance heads who cannot match a media invoice to what was actually delivered
- Companies whose campaigns slip because artwork reaches the printer after the deadline
- Businesses taking media buying in-house who want the process written down before they start
Not for
It is not the right fit if.
- Owners who would rather the paperwork was simply run for them, which is media buying operations instead
- A business whose whole spend is two self-serve digital campaigns, where the platform keeps the records for you
- Anyone hoping this will make a badly chosen media plan work, because the plan is a separate problem
- Teams unwilling to raise a written order, since nothing here survives without that one habit
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the media operations consulting work runs
- 1
Read the last three campaigns
We go through what was booked, what was delivered and what was paid, and find where the gap between those three sits.
- 2
Write the order format
The release order and its terms are drafted for the media you actually buy, then agreed with you and with your vendors.
- 3
Build the calendar
Deadlines for each medium are collected from the owners in writing and put on one calendar your team works from.
- 4
Set who does what
Every step gets a named owner inside your team, because a process with no name against it is a process nobody runs.
- 5
Run one campaign together
We work a live campaign through the new process from order to invoice, fix what breaks, then hand it over.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we build this ourselves or have it run for us?
Is this the same as media buying?
Do we need this if an agency handles our media?
Who should own this inside our company?
What single change is worth making first?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Media operations consulting, written for your industry.
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