B2C lead generation · Sales
People in your area search, scroll and compare, and the shop that answers first gets the call.
A family in your area looks for a dentist, a preschool or a plumber. They open Maps, glance at your photos, tap Call or WhatsApp, and move on to the next listing if nobody answers. The enquiry was yours for about a minute.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
B2C lead generation is the work of getting enquiries from individual customers and families for a shop, clinic, school, salon, gym, builder or home service. GullySales sets up the routes people use to reach you, from Maps to WhatsApp, and keeps a record of where each enquiry came from.
This service covers the routes that reach an individual customer: your Business Profile, Instagram and Facebook, click-to-WhatsApp, search ads, referrals, a simple form, and the phone itself. Each route ends in a number or chat that a named person answers, and each enquiry is written down with its source.
Selling to other businesses is a different job. Demand and lead generation is the broader service and fits when you sell to companies as well as households. Click-to-WhatsApp ads covers the paid chat route in depth, and local SEO covers map search on its own.
Who it is for
This is written for you if these sound familiar.
- Dental, skin and family clinics that want booked consultations from people nearby
- Preschools and coaching centres that take admission enquiries from parents
- Salons, gyms and yoga studios that depend on walk-ins and word of mouth
- Builders, interior firms and renovation contractors whose enquiries start on Instagram or Maps
- Plumbers, cleaning and other home-service firms that answer calls between jobs
- Furniture and appliance shops that want more people to visit the showroom
Not for
It is not the right fit if.
- You sell mainly to companies, dealers or institutions. Demand and lead generation fits that better.
- Nobody can answer the phone or WhatsApp during your stated hours. Fix that before paying for more enquiries.
- You want reviews written, bought or rewarded, or before-and-after treatment pictures. We do not do either.
The problem
Does this sound like your business?
Common situations this work addresses.
“People call once and never again”
The call rang out during a procedure, a class or a site visit. The caller opened the next listing, and you never learned they existed.
“I do not know which enquiry came from where”
A parent says a friend told them, or that they saw you online. Without a note at the time, Maps, Instagram, a hoarding and a referral all look the same.
“We post every week and nobody enquires”
The Instagram page shows work, but the profile has no phone button, the bio has no WhatsApp link, and Maps shows last year's hours.
“We get enquiries we cannot serve”
People ask about a service you do not offer, or live outside your area. The listing and ads were not clear about what you do and where.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Enquiry route map
A one-page list of every way a customer can reach you today and the way each one is answered. You see the gaps before any spend is planned.
Business Profile set-up
Primary service, hours, service area, photos, call and message options and the booking link, checked on your own verified login. You hold the account; we prepare the edits.
Instagram and Facebook enquiry path
A professional account with a contact button, a profile link to WhatsApp or a booking page, and a short set of posts that say what you do and where. Clinics and schools use plain descriptions of services.
WhatsApp Business set-up
A greeting, an away message, saved replies for the five questions people ask first, and labels for new, booked and closed. Paid chat ads are a separate service.
Search ad and offer plan
Local search ads for the services you want to sell, with the offer written in words and no discount figures. You approve every claim; clinics and schools also pass them through their own adviser.
Simple enquiry form
Name, number, what they need and a consent line explaining how you will contact them. Nothing is collected that you will not use.
Referral prompt
A card or message that asks existing customers to pass your number to someone who needs you. Rewards, if any, are your decision and checked against platform rules.
Enquiry record
A sheet with name, number, service wanted, source, who replied and what happened. Your front desk fills one line per enquiry.
How the result is measured
- Enquiries by source, kept apart from views and clicks
- Calls and messages answered and missed
- Time from enquiry to first reply
- Enquiries that became bookings, visits or admissions
- Unsuitable enquiries and the reason
- Referrals named by customers
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
B2C lead generation: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Define the organisations or buyers you can serve and the reasons they would consider a conversation. Bring examples of accepted and rejected prospects so the selection rule is visible.
Make the scope clear
Agree the research sources, contact approach, qualification rules, and handover. Clarify which meetings count as accepted and what happens to replies that are not ready to buy.
Check the work in use
Review why a prospect was selected and what was learned from the response. Count held, relevant conversations separately from contacts found, messages sent, or meetings booked.
Know when to change course
If the same objection appears repeatedly, adjust the offer or buyer group before increasing outreach. Respect a request to stop contact and keep the exclusion in the record.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the B2C lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Requirements and first conversation
You send the requirements brief and we talk through your services, area and who answers calls. Scope and fee are put in writing afterwards.
- 2
Routes and record before spend
We list every enquiry route, fix the Business Profile and WhatsApp basics, and start the enquiry sheet. Your team uses it for a short period so the starting picture is real.
- 3
Offer and wording approval
You approve service descriptions, offers and the consent line. For clinics, schools and similar services, your own adviser reviews claims before anything is published.
- 4
Test enquiries
We call, message and fill the form as a customer would. Each one should reach a named person and appear in the record with the right source.
- 5
Switch on routes one at a time
Ads, posts and referral prompts start in the order you agree. This keeps cause visible: you can tell which route brought which enquiry.
- 6
Review and adjust
We read the enquiry record with you, remove routes that bring unsuitable enquiries and add effort where bookings come from.
Before you hire anyone
Do this first yourself.
Most of what brings in a household enquiry costs nothing to check, so look at your own routes before paying anyone.
- Search for your main service and your area on your phone, and note what your Maps listing shows: hours, phone number, photos and services.
- Call your own number and message your own WhatsApp from another phone during working hours, and note how long it takes to be answered.
- Write down, for one week, every enquiry with name, number, service wanted and how they found you. Ask the caller, every time.
- Check that your Instagram or Facebook page has a phone or WhatsApp button and a line saying what you do and where.
- Name one person who answers calls and chats when you are busy or away.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Will the Business Profile, ad accounts and WhatsApp number stay in my name and under my login?
- How will each enquiry be recorded with its source, and who on my team fills that in?
- Which routes do you suggest first, and which would you leave out for my kind of business?
- How do you handle claims, offers and reviews for a clinic or school, and who approves them?
- What do you report: enquiries, bookings or only clicks and views?
- What happens to my enquiry record and accounts if we stop working together?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as local SEO or Business Profile management?
Do you run WhatsApp ads as part of this?
We also sell to companies. Which page is right?
Can you promise a number of enquiries or bookings?
Can you write reviews or show treatment results for my clinic?
What will it cost, and for how long?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
B2C lead generation, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.