Local reputation programme · Marketing
Fix the profile and reviews people read before they call you.
A buyer who wants a salon, a garage or a home-services firm opens Google Maps and reads. They see your photos, your hours, your rating, and whether you ever replied to anyone. Most decide before they pick up the phone.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
The local reputation programme is a defined starting scope for a business that customers visit or call locally. It brings your Google Business Profile up to date, sets up an honest way to ask real customers for reviews, answers the reviews already there, and checks what a stranger sees when they search your name.
For many local businesses the profile was made once, years ago. The hours are out of date, there are four photos, and a complaint from last year has no answer. The happy customers said nothing, because nobody asked.
This programme is a starting scope, not a new service. It is built from four pieces of work GullySales already does, listed below, and each one has its own page for the detail. The scope, fee and term are agreed in writing after GullySales has read your brief and spoken to you.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Our profile looks abandoned”
The opening hours are wrong, the category is too general and the last photo is from before the shop was repainted. A searcher reads that as a business that may not even be open. For example, a hypothetical salon that now opens at ten still shows nine, so some callers arrive to a closed shutter and leave a one-star review.
“Nobody replied to the bad review”
One angry review has sat there for months with no answer. Future customers read the silence as agreement with the complaint.
“Happy customers never say so”
The people who were pleased left without a word, so the rating is shaped by the few who were upset.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Profile correction and completion
Categories, services, hours, address, phone and photos checked and corrected for each location, with matching details across the directories that list you.
Review replies
Replies to the reviews already on the profile and to new ones, in your voice, thanking the pleased and answering the unhappy factually.
An honest review ask
A point in your service where the customer is happiest, a short message by WhatsApp, SMS or email, and a direct link. Every real customer is asked the same way, with nothing offered in return.
Name search and mention check
A look at what appears when someone searches your business name, with calm replies drafted for anything wrong or negative.
Local performance report
Calls, direction requests and website clicks from the listing, with review volume, rating trend and reply rate beside them.
How the result is measured
- Calls and direction requests from the profile
- New reviews and average rating trend
- Review reply rate and reply time
- Profile completeness for each branch
- Directory listings matched and corrected
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Salons, garages, restaurants and cafes whose customers check Maps before they visit
- Coaching centres and tuition classes that parents look up before they enquire
- Home-services firms, from plumbers to cleaning companies, whose calls start from a Maps search
- Owners with a profile that is thin, out of date or never replied to
Not for
It is not the right fit if.
- Clinics, hospitals and other regulated professions. They follow their own advertising rules, so they are scoped separately and with more care
- You want reviews bought, written for you or traded for a discount. We will not do it, and platforms penalise it
- You sell only online with no shop, workshop or service area that people search for locally
- You will not answer a poor review in public. Half of this work is those replies
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the local reputation programme work runs
- 1
Read your brief and talk
You tell us about your branches and your customers through the requirements brief. We read it and speak to you before anything is proposed.
- 2
Record where you stand
We note the profile as it is, the rating and what your name search shows, so results are reported against it.
- 3
Correct the listing
Details, categories, services and photos are put right first, and existing reviews get replies, because the ask will point people at this page.
- 4
Start the ask
The review request is built into the way you already speak to customers, and whoever is closest to the customer is shown how to send it.
- 5
Report and adjust
Results are reported against the baseline at an interval agreed in writing, and the ask or the listing is changed where the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What exactly is in the programme?
Will you give customers a discount or gift for a review?
We run a clinic. Can we buy this?
What do you need from us?
What does it cost and how long does it run?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Local reputation programme, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Getting reviews in a city where nobody knows youHow to get your first reviews in a new city: ask every early customer at handover, ask the person who lives or works with the result, and get the town onto the review.
- How to ask for Google reviews on WhatsApp: scripts that do not sound like beggingThree WhatsApp messages for asking customers for a Google review, the moment in the job to send each, and a calm way to deal with a poor review when it arrives.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.