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GullySales

Manufacturing companies · Bengaluru · Six months

SB Engineering: high-quality leads up 45%.

Buyers looking for laser cutting in Bengaluru were finding other suppliers first.

SB Engineering does laser cutting and sheet metal fabrication in Bengaluru, and did not rank for the terms customers type, so buyers found other suppliers first. Over six months, GullySales redesigned the site for mobile, rewrote the service pages, and ran the search and content programme. It also set up social, email, Google Ads and retargeting to keep leads warm.

A welding bay: an articulated extraction arm hung from the ceiling over a slotted steel jig table, a fabricated frame clamped down and tacked at three corners with the fourth clamp still open, a welding set on a trolley with its torch hooked over the bottle, and a screen on castors

The problem they brought us

Where things stood.

Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.

The website was difficult to use on a phone, and the service pages did not carry enough detail for a buyer to judge the shop. Enquiries arrived in fits and starts, with nothing in place to even them out.

What we did about it

The work, in the order it happened.

  1. 1

    The site redesigned for mobile

    A redesign built for the phone, with the service pages rewritten so a buyer can see what the shop cuts and to what standard.

  2. 2

    Search work on the buyer's terms

    Keyword research, then meta tags, headers, page copy and backlinks worked on for the terms customers actually type.

  3. 3

    Content that shows the work

    Industry posts, project highlights, technical articles and case studies, with testimonials and videos.

  4. 4

    Social channels managed

    LinkedIn, Facebook and Instagram run to a content calendar rather than posted to when there is time.

  5. 5

    Leads nurtured, not left

    Automated email sequences and a monthly newsletter, with Google Ads and retargeting campaigns bringing buyers back.

Where it landed

Results, as recorded.

As published at the end of the engagement, over six months.

  • Website traffic rose 60% within six months, against a target of 50%.
  • High-quality leads rose 45%, with a rise in conversion rates alongside them.
  • Fifteen target keywords moved up the rankings, five of them into the top three positions.
  • Social following grew 75% and engagement 120%.

How we work

The audit comes first, and it is free.

A 90-minute call about how enquiries arrive, how fast they are answered, and where orders are lost between the two. You get a written, scored report, ranked by what to fix first.

We do not publish a price. We scope the work in the audit and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.

  1. Day 1

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At the end of the term

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.