Employer branding · Marketing and media services
A copywriter wants to know whose accounts, and whether the decks stop at eleven.
Employer branding for an advertising agency is what a copywriter or art director finds when they look you up: the accounts, the pitch load, and who gets credited. GullySales writes your careers page and job posts, from your own people rather than from your showreel.
In one paragraph
Employer branding for an advertising agency is what a copywriter or art director finds when they look you up: the accounts, the pitch load, and who gets credited. GullySales writes your careers page and job posts, from your own people rather than from your showreel.
For advertising agencies
Where it usually goes wrong, and what we would do.
“Your showreel sells to clients and recruits nobody”
A film that won a pitch tells a twenty-four-year-old writer nothing about what a Tuesday looks like. They want the account list, the team size, and who signs off their copy.
“Pitch culture is the thing they are checking”
Candidates ring friends to ask how many pitches you run in a month and whether anyone gets a day back afterwards. Whatever you publish is measured against that call.
“Servicing is the role nobody writes an advert for”
Account executives are the hardest hire in most agencies and get two lines in a job post. Describe the work properly and you stop losing them to brand-side jobs inside a year.
“Credit decides who stays past year three”
Awards entries, case films and the agency's own feed all carry names or do not. Creatives keep score, and the ones with options leave for shops that put them on the entry.
What we do
What we deliver for advertising agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built for creatives
The categories you work in, the accounts you can name with permission, the size of a creative team, and who a junior reports to.
Result: A writer knows what they would be working on before they send a reel.
The pitch reality stated
How many new-business pitches a year, who gets pulled in, and what the agency does for that team the week afterwards. Written from what your people say, not from the founder's memory.
Result: Candidates arrive knowing what they signed up for and stop resigning in month four.
A proper advert for servicing roles
The client mix, the reporting line, the travel, and what an account executive is trusted to decide alone.
Result: Applicants who want the job rather than people using it as a doorway.
Credit and awards policy
Who goes on an entry, how names are listed on the agency's own channels, and what happens when the idea came from a junior.
Result: One less reason for your best pair to take a call from somebody else.
Interview process reviewed
Where candidates drop out between the portfolio review and the offer. The reels sitting unwatched on a partner's desk is the usual culprit, and a week of that loses the pair you wanted.
Result: Offers going out while the person is still interested.
Employee stories with the awkward parts left in
Conversations at three levels about what people tell friends this place is like. The uncomfortable answers stay.
Result: A page your own staff would forward without wincing.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for advertising agencies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We are an agency. Why would we buy branding from another agency?
Do you supply candidates or run the hiring?
Can we name our clients on the careers page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Marketing and media services
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