A buyer's career is made of the media they have actually bought.

1. The media mix, by team

   Which teams handle broadcast, print, outdoor, cinema and digital, and how somebody moves between them.

   Result: A planner joins the team that builds the career they want.

2. Client categories named

   The kind of advertisers your agency buys for and the scale of the accounts, written at whatever level your contracts allow.

   Result: The question of which account a new planner actually touches is settled before the interview.

3. Tools and data access listed

   The measurement sources, planning tools and platforms a new joiner is trained on, with who trains them.

   Result: Juniors who came for the learning stay long enough to be useful.

4. The route from executive to planner

   How long each step usually takes, what decides it, and who a person reports to at each grade.

   Result: Fewer resignations from people who assumed there was no route.

5. An advert that survives a job board

   Posts written so the role is clear beside twenty identical listings, with the media, the client type and the reporting line in the opening lines.

   Result: Relevant applications from a channel that currently brings you noise.

6. Your team on what they learned here

   Interviews with planners at two or three grades about the skills they picked up and the months that were hard.

   Result: Specific claims about learning instead of a promise every agency makes.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.