Employer branding · Marketing and media services
Your careers page speaks to the analyst and ignores the field team you cannot hire.
Employer branding for a market research or insights firm has to work on two very different readers: the analyst weighing a desk job, and the field supervisor who does the interviews in the sun. GullySales writes the careers content and the job posts for both of them.
In one paragraph
Employer branding for a market research or insights firm has to work on two very different readers: the analyst weighing a desk job, and the field supervisor who does the interviews in the sun. GullySales writes the careers content and the job posts for both of them.
Also written for
Market research companies, Insights firms.
For market research companies
Where it usually goes wrong, and what we would do.
“Two workforces, one page, and it shows”
An analyst and a field supervisor share nothing except your logo. A page written for graduates in Bengaluru leaves your field recruitment to a contractor and to luck.
“Everyone claims insights, year one is tabulation”
A research executive expects study design and gets coding, cleaning and charting. Say how much of the first year is that, and what comes after it.
“Field work is judged by how the last firm behaved”
Payment timing, travel money, and whether a supervisor was once left stranded in a town. That history follows the trade, and your page has to answer it in the local language.
“Clients are confidential, so candidates see nothing”
A firm that cannot name accounts can still name categories, methods and the scale of a study. Almost none of them bother.
What we do
What we deliver for market research companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Separate content for field and office
One route written for analysts and quantitative executives, another for supervisors, enumerators and field managers, in the language each actually reads.
Result: Both halves of your hiring stop depending on the same overworked recruiter.
The first year told truthfully
The share of a junior's week spent on data cleaning, scripting and charting, and when they first sit in on a study design.
Result: A graduate arrives knowing what the first six months hold, which is where you lose them now.
Methods and sectors named
Whether the firm runs face-to-face, telephonic, panel or shopper work, and the categories it serves.
Result: Applications from people trained in the methods you actually run.
Field terms in plain writing
Daily rates, travel reimbursement, when payments land, and who a supervisor rings when something goes wrong in a town.
Result: Field teams who come back for the next study instead of going to whoever pays first.
The path into analysis
What moves somebody from execution into study design, who decides it, and how long it usually takes.
Result: A reason to stay through the year people normally leave in.
Job posts in the languages you hire in
Field adverts written in Kannada, Hindi or Tamil as the study demands, rather than translated at the last minute by a supervisor.
Result: Local applications for a local study without a scramble.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for market research companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you recruit field staff for us?
Can we say anything at all about our clients?
Our field payments are sometimes late. Should the page mention it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Marketing and media services
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