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Architecture firms · Account based marketing

Target the developers and institutions worth a dedicated pitch.

Account based marketing for an architecture firm means identifying a short list of developers, hospitality groups or institutions likely to commission the kind of project you want more of. It also means building a specific approach for each one. GullySales identifies these accounts and builds the materials to open the conversation.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Book a free auditor call +91 80958 58589
Realistic editorial illustration of architecture firms at work in India

What account based marketing means

Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list during the free audit and writes content aimed at each named account rather than a general offer.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “A developer account is won over multiple projects, not one pitch”

    A relationship with a developer who builds several properties a year is worth cultivating for the second and third project, not just the first.

  • “Institutional accounts need a different proof point”

    A school or hospital board wants to see experience with similar regulatory and safety requirements, not a general portfolio.

  • “The pitch should reference the account's own recent work”

    A proposal that references a developer's last two projects shows research a generic capability deck cannot match.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A named list of developer and institutional targets

    A short list of developers, hospitality groups or institutions matched to the project type and scale you actually want to win.

    Result: Effort goes toward accounts worth the time a pitch takes to prepare.

  2. A research brief on each target account

    A short document on a target's last two or three projects, used to make the pitch specific rather than a generic capability deck.

    Result: The pitch shows research the target can recognise as real interest.

  3. A safety and approval proof pack for institutions

    A document showing experience with the safety and approval requirements a school or hospital board actually asks about.

    Result: An institutional board sees the exact proof it is looking for.

  4. A tracked follow-up plan per account

    A schedule for staying in touch with each named account over the months a relationship like this takes to develop.

    Result: A target account hears from you consistently, not only when a brief is open.

How the result is measured

  • Accounts engaged
  • Meetings secured per account
  • Accounts converted to customers

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full account-based marketing page

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. 01 · First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. 04 · After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for architecture firms

  1. 1

    Assess

    We look at how your portfolio is organised, how follow-up is handled through a long sales cycle, and how visible your approval experience is.

  2. 2

    Fix the follow-up

    A tracking system for a multi-month decision, so no serious enquiry goes quiet while a client is still deciding.

  3. 3

    Build the portfolio

    Project pages organised by type, each with a written narrative on the brief, the site challenge and the design solution.

  4. 4

    Bring enquiries in

    Search visibility by project type, tender and RFP tracking, and referral relationships with builders and interior designers.

  5. 5

    Convert

    A clear proposal process, approval experience shown where relevant, and client reference calls arranged for a serious prospect.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Is this only for large practices?
No, even a small practice can identify two or three local developers or institutions worth a dedicated approach.
How long does this take to pay off?
Often months, since architecture accounts are won on relationship and proof over several conversations.
How soon would we see more enquiries?
Fixing follow-up discipline is mostly a habit change, so it can start helping as soon as your team follows the new process. Ranking for project-type searches and building referral relationships takes sustained work over a longer stretch.
Do we need to respond to every tender?
No, only the ones matching your team's real capacity and experience, since a mismatched proposal wastes effort on both sides.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for architecture firms

Everything else we would do for you.

Or start from the overview: sales and marketing for architecture firms.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit