Map the year between buying a plot and signing an architect's agreement.

1. A written stage list from plot to handover

   Enquiry, shortlist, studio meeting, fee proposal, agreement, concept, sanction, construction drawings and handover, each with what the client is doing and what the practice owes them.

   Result: Everyone in the studio describes the journey the same way.

2. The drop points, with numbers against them

   Every enquiry of the last year marked at the stage it ended, so you can see whether people leave after the studio meeting or after the fee.

   Result: You stop guessing where the practice loses work.

3. Portfolio pages arranged to match the stage

   A shortlisting client wants photographs. A client at fee stage wants the brief, the budget band and how the approval went. Both go on the page, in that order.

   Result: The page answers the question the reader has today.

4. A contact plan for the sanction wait

   Who rings the client while the file sits with the authority, what is said, and what is sent with it.

   Result: The client hears from you during the quietest stretch of the project.

5. The client's own words, collected at each stage

   The phrases people actually use on a first call, from square foot rate to vaastu to how long the sanction takes, gathered and used on your pages.

   Result: Your website answers in the language the client brought.

6. A baseline for the journey

   How many enquiries reach a studio meeting, how many reach a fee proposal and how many sign, recorded before any work starts.

   Result: Progress is measured against a real starting number.

1. 01 · First

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

4. 04 · After the baseline

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At renewal

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.