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Authorised car service centres · CRM

Keep one record per car and owner so no service due date depends on memory.

A CRM for a service centre is a single record of each owner and car: the model, the visits, the packages and the next due service. GullySales sets up the fields, the import from your dealer system and the habits that keep it correct.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto repair shops at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for authorised car service centres

Sales and marketing for authorised car service centres, the overview.

Last updated 18 Oct 2026.

For authorised car service centres

Where it usually goes wrong, and what we would do.

  • “The dealer system and the advisor's notebook disagree”

    The dealer management system holds the job card. The advisor's own notes hold the promise made at the counter. Without a shared record, the promise to call about the extended warranty is lost when the advisor changes.

  • “A car, not a person, is the unit”

    One owner may have two cars and one car may change hands. A record built around the car keeps the service history correct when ownership passes.

  • “Consent travels with the record”

    Messages go only where the owner agreed at purchase or service. A field for consent, with its source, stops a reminder from going to someone who declined.

  • “A tool the advisors skip is worse than none”

    If entering a note takes longer than the conversation, it will not happen. Choose few fields, and ones the advisor can fill while the customer is still at the counter.

What we do

What we deliver for authorised car service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Field design

    A short list of fields for the car, owner, last service, coupons left, warranty end date, packages and consent.

    Result: Every advisor fills the same fields in the same way.

  2. Import from your dealer system

    Cleaning and loading the existing owner and job card data into the CRM.

    Result: The CRM opens with your real cars, not an empty sheet.

  3. Due lists

    Views that show cars whose last free service, warranty or package is near its end.

    Result: The advisor opens a list and starts calling.

  4. Conversation log

    A place to record what the owner said about a package or a complaint, with a follow-up date.

    Result: A colleague can pick up the thread without asking.

  5. Advisor training

    A short session and a one-page guide on what to record and when.

    Result: Each advisor knows the three entries to make after every visit.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these authorised car service centres.

  • Passenger car dealership workshops
  • Premium and luxury car service centres
  • SUV and MPV brand service centres
  • Dealer groups with several service outlets
  • Authorised bodyshops attached to a dealership
  • Authorised workshops serving cab and corporate fleets
  • Service centres for electric and hybrid models of a brand
  • Authorised workshops for older, post-warranty cars

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a new tool?
Not always. If your dealer system can hold the fields and the reminders, we work inside it. A separate tool is added only when the dealer system cannot do what the workshop needs.
Can the manufacturer see our CRM data?
That depends on your dealer agreement and the systems you use. Check with your manufacturer contact before moving owner data, and keep to the consent given by the owner.
Who owns the data?
Your dealership holds its customer records under its own agreements. We handle the data only for the work you ask for, and keep it where you tell us.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for authorised car service centres

Everything else we would do for you.

Closest to this: leads and follow-up

Also for authorised car service centres

Or start from the overview: sales and marketing for authorised car service centres.

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