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Authorised car service centres · Social media

Stay in the owner's feed between visits so the next service comes back to you.

Social media marketing for a service centre means showing owners the workshop, the people and the jobs between their visits. GullySales plans the posts, the replies and the approvals, and keeps every post inside your manufacturer's brand guidelines.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto repair shops at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for authorised car service centres

Sales and marketing for authorised car service centres, the overview.

Last updated 18 Oct 2026.

For authorised car service centres

Where it usually goes wrong, and what we would do.

  • “The owner sees you only at visits, so each post carries weight”

    An owner visits a few times a year. Between visits the workshop is invisible unless it appears in a feed. A short post showing a bay at work or a reminder for the season keeps the name familiar.

  • “Brand guidelines decide what a dealer may post”

    Manufacturers supply approved creatives and restrict offers, logos and claims on dealer pages. A post that ignores this is removed, so the plan begins with the manual and the approval route.

  • “Showing the work builds trust that a discount cannot”

    A photo of a technician explaining a worn part to an owner, shared with the owner's consent, tells a buyer how the estimate is handled. Staff faces and genuine parts shown plainly beat a crowded offer poster.

  • “Comments and messages are service requests”

    An owner asks about a slot or a charge in a comment. A reply that moves the question to the booking number, and records it, turns a comment into a job.

What we do

What we deliver for authorised car service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan around the service calendar

    A plan for posts tied to the monsoon, festival travel, free service endings and new model features.

    Result: A plan listing each post, its purpose and its approver.

  2. Approved templates

    Post layouts made from the manufacturer's assets, with space for your workshop's name, address and booking route.

    Result: The front desk can fill a template without a designer.

  3. Workshop story posts

    Short posts that show advisors, technicians and the genuine-parts counter, shared with the staff's agreement.

    Result: Owners can recognise the faces they will meet.

  4. Reply and escalation guide

    Wording for common comments and a rule for moving a complaint to the service manager.

    Result: Each comment has an owner and a next step.

  5. Platform choice

    A short note on which platforms suit your owners and your staff time, with rules checked against each platform's current terms.

    Result: A written choice of platforms and the reason for each.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these authorised car service centres.

  • Passenger car dealership workshops
  • Premium and luxury car service centres
  • SUV and MPV brand service centres
  • Dealer groups with several service outlets
  • Authorised bodyshops attached to a dealership
  • Authorised workshops serving cab and corporate fleets
  • Service centres for electric and hybrid models of a brand
  • Authorised workshops for older, post-warranty cars

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we boost posts?
Only after the unpaid basics work and your manufacturer allows it. Check the platform's current rules and your brand manual, and keep the aim to a booking, not to likes.
Who in the workshop should post?
One named person with a back-up. Photos from the floor help, but the approval step stays with whoever the manufacturer names for dealer content.
Can we show customer cars?
Only with the owner's clear agreement, and without number plates visible. Ask at handover, note the answer, and keep the record.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for authorised car service centres

Everything else we would do for you.

Closest to this: content and social

Also for authorised car service centres

Or start from the overview: sales and marketing for authorised car service centres.

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