Automotive AC service centres · Social media
Show the leak test on video and let the next summer's customers watch you work.
Social media for an AC workshop is a place to show the diagnosis, the repair and the finished cooling to owners who have not yet had a problem, and to remind past customers that you exist. GullySales plans the posts around the bay's real work and keeps them useful to a driver.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for automotive AC service centres, the overview.
Last updated 18 Oct 2026.
For automotive AC service centres
Where it usually goes wrong, and what we would do.
“A short video of the check does more than a slogan”
Owners assume every garage will say compressor. A video of the pressure reading, the dye in a leak test and the evaporator being checked shows the steps before any estimate. People share what they find surprising, and a leak found with dye is.
“Post the fault, not the price”
A post saying why the AC smells, or why it cools only on the highway, answers a question the viewer already has. A post with a discount asks them to act on a problem they may not have yet. The first gets saved and sent to a relative.
“Fleet people are on professional networks, owners are on video apps”
A transport manager might read a post on a business network about keeping a bus cabin cool for school runs. A private owner finds a short clip on a video platform. One post copied everywhere reaches neither well.
“Seasonal timing decides whether anyone notices”
A reminder to check the AC lands before the heat, not in the middle of it. Posts in the cooler months should be about cabin filters, leak checks and what to look for, so the account is not silent until the temperature climbs.
What we do
What we deliver for automotive AC service centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan built from your job cards
Post ideas taken from the faults you actually fix, with the order set around the seasons.
Result: A list of posts, each tied to a real fault from your records.
Short bay videos
Simple clips of the pressure reading, a leak test and the cooling output after repair, shot on a phone with consent from the owner.
Result: A set of clips ready to post without a studio.
Fleet and garage posts for business networks
Posts written for transport desks and workshop owners, describing the jobs you take and how cars are collected.
Result: A separate set of posts aimed at business buyers.
A reply routine for comments and messages
Short written answers for the questions viewers send, with a route to WhatsApp for estimates.
Result: Comments and messages are answered in your own words.
A season-by-season calendar for the year
A plan that moves from pre-summer reminders to off-season checks, with the dates left to you.
Result: A calendar you can open to see what comes next.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these automotive AC service centres.
- Private car owners with weak cooling
- Owners of older cars with leaking systems
- Taxi and cab fleets that run all day
- School bus and staff transport contractors
- Multi-brand garages needing an AC specialist
- Trucks, buses and commercial vehicles with cabin AC
- Owners of luxury and imported cars
- Used car dealers preparing stock
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to be on every platform?
Can we show customers' cars?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for automotive AC service centres
Everything else we would do for you.
Closest to this: content and social
Also for automotive AC service centres
Or start from the overview: sales and marketing for automotive AC service centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.