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Battery dealers · CRM

Keep a record of every battery fitted so the next replacement is yours.

A CRM for a battery dealer is a register of each owner, vehicle, battery model, fitting date and warranty end, with the follow-up due. GullySales works on setting it up in a sheet or a simple tool, so the counter writes it once and the reminders follow from it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Battery dealers: show a real physical business scene illustrating Battery stock by brand, model and serial. Hold stock by brand, model, capacity and type, with the serial and manufacture date code recorded when it arrives, so the counter can sell the oldest unit first.

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for battery dealers

Sales and marketing for battery dealers, the overview.

Last updated 18 Oct 2026.

For battery dealers

Where it usually goes wrong, and what we would do.

  • “The sale is the last time you see the buyer”

    A battery sells and the owner drives away for years. Without a record, the shop has no way to know who is due, and the next purchase goes to whoever the owner finds first.

  • “Warranty dates are the reminder in waiting”

    Every warranty card carries an end date. Recorded properly, that date tells you which owners to message and which fleets to visit, before the battery fails on the road.

  • “Several people write the bill”

    If each person at the counter notes things differently, the record is unreadable. One format, with the same fields every time, is more useful than a clever tool.

  • “Consent has to be written down”

    Messaging an owner needs their agreement. A register that records consent beside the number protects the shop and lets you message only those who said yes.

What we do

What we deliver for battery dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Register layout

    Fields for owner, number, vehicle, battery model, date, warranty end, source and consent, set up in a sheet or CRM tool.

    Result: One row for each battery fitted, with every field filled.

  2. Counter entry routine

    A short script and a form so whoever bills the sale fills in the register before the owner leaves.

    Result: The register is complete for every sale made.

  3. Garage and fleet records

    Separate lists for workshops that send buyers and for depots, with vehicle numbers and battery ages.

    Result: You can see each garage's referrals and each fleet's due vehicles.

  4. Due list

    A view that shows owners whose warranty ends soon, ready for a message or a call.

    Result: Open the register and read who is due.

  5. Lost-enquiry log

    A record of callers who did not buy, with the reason, so follow-up and pricing can be corrected.

    Result: Lost sales have a reason beside them.

  6. Backup and access rules

    A copy kept off the shop computer and a note of who may see and edit the register.

    Result: The register survives a lost phone or a changed staff member.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these battery dealers.

  • Car and two-wheeler battery dealers
  • Truck and bus battery dealers
  • Inverter and home UPS battery dealers
  • Authorised brand battery outlets
  • Battery shops offering doorstep fitting
  • Solar battery and storage dealers
  • Electric vehicle battery service points
  • Wholesale battery suppliers who sell to garages

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid CRM software?
Not at first. A well-kept sheet with the right fields does the job for a single shop. Move to a tool when several counters, garages or outlets need to share the record.
What should we do with old warranty cards?
Enter the ones you still have into the register in batches, starting with the most recent. Even a partial record is a list of owners to speak to, which you did not have before.
Is it fine to message everyone in the register?
Message only those who agreed to hear from you, and check the platform's current rules for business messaging. Keep each message short and tied to the battery you fitted.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for battery dealers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for battery dealers

Or start from the overview: sales and marketing for battery dealers.

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