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Tyre service centres · Lead generation

Bring in the driver who needs a set of tyres, not only a puncture patch.

Lead generation for a tyre service centre means getting the right enquiry to the shop: a tyre size, a vehicle and a need to fit now or soon. GullySales works on the sources that carry those enquiries and on a record that shows which of them ended in a set sold.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Tyre dealers: show a real physical business scene illustrating Stock by size, brand and pattern. Count each size, brand, pattern and load rating with its rack location and reorder level, so the counter answers from the screen rather than a walk to the rack.

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For tyre service centres

Where it usually goes wrong, and what we would do.

  • “A size in the message is a better lead than a price”

    A caller who gives the tyre size and the car is ready to buy. A caller who asks only the price of a tyre is comparing shops. Asking for the size first tells the counter which of the two is on the line.

  • “Puncture callers are leads that nobody logs”

    The driver who stops for a repair is on a tyre that is wearing out. When the visit goes into no register, the shop never learns that a set was due, and the next shop makes that sale.

  • “Fleet leads come from a visit, not a search”

    A cab or delivery operator does not type tyre shop near me for a whole fleet. They are reached by a depot visit, a rate card and a named contact, and they belong in a separate column from walk-ins.

  • “Garages and used-car yards send drivers to a shop they trust”

    A service advisor who tells an owner the tyres are worn needs a shop to name. A short list of sizes in stock and a phone that is picked up put your centre on that advisor's tongue.

What we do

What we deliver for tyre service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A source list for every enquiry

    Call, Maps, WhatsApp, walk-in, garage referral and fleet visit each get a tag at the counter, so every enquiry has an origin.

    Result: At closing time you can count enquiries by source from one sheet.

  2. A size-first enquiry script

    Questions for whoever answers: the car, the tyre size and whether the tyre is flat or worn.

    Result: The counter stops quoting prices to callers who have not named a size.

  3. A referral list of garages and used-car yards

    A named contact at each nearby service garage and showroom, with a one-page list of the sizes you hold.

    Result: You know which garage sent the last set and can thank them.

  4. A fleet outreach pack

    A rate card by tyre size, the credit terms you offer and the fitting arrangement, ready to leave with a transport manager.

    Result: A depot visit ends with a document, not a promise to call back.

  5. A sets-sold sheet by source

    Sets sold, set against the source of each enquiry and figures taken before the work began.

    Result: You can say which source brought the last set sold, from the sheet and not from memory.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these tyre service centres.

  • Multi-brand tyre dealers with fitting bays
  • Authorised dealers for a tyre brand
  • Tyre shops specialising in two-wheelers
  • Commercial vehicle and truck tyre service centres
  • Mobile tyre fitting and puncture repair services
  • Tyre retreading and repair shops
  • Alignment and balancing specialists
  • Tyre franchise outlets

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we pay for leads from a portal?
Test it against your own sheet. If the enquiries the portal sends turn into sets sold at the counter, keep it. If they only ask for prices, the sheet will show that, and the money can go to Maps or fleet visits.
How do we count a puncture repair as a lead?
Log the vehicle, the tyre size and the condition of the tread. A repair on a worn tyre is a set coming due, and the entry lets you message the driver later with consent.
Do we need a website to generate leads?
A Maps profile and a WhatsApp number carry the urgent enquiries, but a stock page by size gives the planned buyer something to check before calling. We start with whichever source your own sheet shows is already working.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.