Auto repair shops · CRM
Know exactly when every car you have ever serviced is due again.
A CRM for an auto repair shop is a simple record of every customer, vehicle and service date. It is used to send a timely reminder instead of hoping a customer remembers on their own. GullySales sets this up so repeat business does not depend on memory.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 5 Oct 2026.
For auto repair shops
Where it usually goes wrong, and what we would do.
“A service date is a marketing trigger, not just a record”
Knowing a customer's oil was last changed four months ago means you can message them before the next change is due, not just record it after the fact.
“Fleet accounts need a different record entirely”
A business with ten vehicles needs a shared history across the whole fleet, so a service pattern or a recurring issue on one vehicle can be caught early.
“A simple spreadsheet works before a proper system is needed”
A small garage does not need expensive software to start, a well-kept, consistently used sheet is enough until volume genuinely outgrows it.
What we do
What we deliver for auto repair shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Vehicle and service history record
A record of every customer, vehicle and service date, used to trigger a reminder rather than just log the past.
Result: Repeat business stops depending on a customer's own memory.
Fleet account shared history
A combined service record across every vehicle in a fleet account, so a recurring issue is visible early.
Result: A pattern across a fleet's vehicles gets caught instead of missed.
Counter-close routine for updating records
A short, consistent routine for whoever closes out a job to update the record in a minute or less.
Result: The record stays current without adding real work to a busy counter.
Simple starter system before paid software
A well-structured shared sheet used consistently, before recommending paid software once volume actually justifies it.
Result: You get organised without paying for more than you currently need.
Reminder trigger for the next due service
A rule that flags a customer for a reminder message a set time before their next service is likely due.
Result: A customer gets reminded before they think to call someone else.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
What to record, and when
What a garage should record about every vehicle that comes in, and whether it needs software yet.
- Registration number and make and model
- Take the registration number first and use it as the record's name. Add make, model and fuel type. A customer who owns two vehicles is two records under one phone number, and the service dates differ.
- Odometer reading at each visit
- Write the kilometre reading from the dashboard at check-in. The next-service reminder works from it, and so does the argument when a customer says the last service was recent.
- What was done and what was declined
- Record the work done, and also the jobs you advised that the customer refused, such as worn brake pads or a tyre near its limit. Next visit, that note is a reason to call, and your protection if the problem returns.
- Next service due
- Enter a date and a reading, whichever the brand's schedule gives sooner. One cell holding that date is what lets the counter send a reminder instead of waiting for the customer to remember.
- Insurance claim and fleet jobs
- Mark jobs from an insurer or a fleet owner separately, with the claim or PO number, the surveyor and the approval status. These customers pay late and ask for history, and mixing them with walk-ins hides both.
- Do you need software yet?
- A sheet with one row per vehicle is enough while one person closes the job card each evening. Look at garage management software once several bays run at once and job cards pile up unrecorded. Reminders from a number should follow the customer's consent.
Who it is for
This is written for these auto repair shops.
- Multi-brand service garages
- Authorised brand service centres
- Denting and painting specialists
- Two-wheeler service centres
- Fleet and commercial vehicle service providers
- Insurance-claim repair specialists
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need special software?
Who updates this after every job?
We have years of job cards in a register. Is it worth typing them in?
Customers WhatsApp us a photo of the fault and the registration number. Where does it go?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for auto repair shops.
6 min read · 17 Jun 2026Garage management software: what to check, and how to bring more cars inWhat garage management software must do, from job cards to service reminders, the questions to ask vendors, and the auto repair shop marketing that fills the bays.
6 min read · 6 Oct 2026How buyers choose a showroom, workshop or parts counterCar, bike, repair and parts buyers send one enquiry to several sellers and pick the first clear answer. This post lists what each buyer checks, and where a dealer or workshop quietly loses them.
6 min read · 13 Jan 2026SEO for local businesses: how to become visible in your areaLocal visibility comes from the map result, a page for each service you sell and reviews, not the advertising most small businesses buy instead.
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Everything else we would do for you.
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Also for auto repair shops
Or start from the overview: sales and marketing for auto repair shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.