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Fleet leasing companies · Referral marketing

Make it easy for a CA or a dealer to hand you the next fleet.

Referral marketing for a fleet leasing company means being introduced by the people a buyer already asks: the chartered accountant, the car dealer, the bank manager and another company's admin head. They are consulted when the buyer is already deciding. GullySales sets out who to ask, what to give them, and how each introduction is recorded.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Referral marketing

What referral marketing means

Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.

Also for fleet leasing companies

Sales and marketing for fleet leasing companies, the overview.

Last updated 6 Oct 2026.

For fleet leasing companies

Where it usually goes wrong, and what we would do.

  • “The CA has never seen your quote sheet”

    The adviser is asked about a company car and recommends whoever explained it to them last. If you have never given them a clear page, you are not the one they name.

  • “The dealer's corporate desk sends the buyer to whoever answers first”

    A desk that can sell a loan or a lease points the buyer to the lessor who replies with a clean quote. A late answer sends the buyer elsewhere.

  • “Satisfied clients are never asked”

    A finance head whose replacement car arrived the same day would tell a peer at another company. Nobody asks her, and the introduction does not happen.

What we do

What we deliver for fleet leasing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A one-page note for CAs and advisers

    How your lease works, what the buyer must provide, what you will not advise on and a name to call, written so an adviser can forward it unchanged.

    Result: When a client asks about leasing, the adviser has something to send.

  2. A written arrangement with dealer desks

    An intake sheet, who speaks to the buyer, how a clash with the dealer's own loan desk is settled and how the introduction is recorded.

    Result: The dealer knows what to send and you know who sent it.

  3. A referral register

    Who sent each request, the date, what became of it and the thank-you given, kept beside the quote register.

    Result: You can see which introducers send leases and which send queries.

  4. A thank-you practice for each kind of introducer

    A call from the owner for an adviser, a note to a dealer desk and a visit to a client, each within what that person's profession and employer allow.

    Result: Introducers are thanked in a way they can accept.

  5. An ask for satisfied clients

    A short script for the account owner, used after a smooth delivery or renewal, asking the finance head to introduce a peer.

    Result: The best moment for an introduction is no longer wasted.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How referrals work in this trade

Five kinds of people send leases your way, and each is asked in a different way.

Chartered accountants and tax advisers
They are asked when a client wants a company car or an employee scheme. Give them an explainer to forward and call them back too. Check their body's rules before any reward.
OEM dealer corporate desks
A buyer wanting several cars is often sent to a lessor. Agree an intake sheet and who talks to the buyer, and record the dealer on every request they send.
Bank relationship managers
They meet companies asking about vehicle loans. Banks have their own rules on introductions, so tell the manager what you will and will not do and let the bank's policy decide.
Existing finance and admin heads
They are readiest after a smooth delivery or renewal. Ask them to introduce a peer at another company, and offer to speak to that company with the introducer's permission.
Park and industry associations
Members swap vendor names. Offer to present your comparison sheet at one meeting and record any enquiry that follows as coming from the association.
What never to do
Never promise a reward the introducer's rules forbid, never share a client's lease details without consent and never claim an introduction that was not made.

Who it is for

This is written for these fleet leasing companies.

  • Corporate fleet leasing for IT and services companies
  • Employee car lease schemes run through an HR department
  • Startup and SME fleets leased in the company's name
  • Doctors, advocates, CAs and other professionals leasing a single car
  • Electric car and electric van leasing for companies
  • Light commercial vehicle leasing for distributors and field sales teams
  • Chauffeur-driven executive car leases
  • End-of-lease remarketing and used-vehicle sales

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the referral marketing work runs

  1. 1

    Understand your margin and customer relationship

    We agree what reward is genuinely sustainable and appropriate for your business and customer type.

  2. 2

    Audit existing informal referrals

    We check how much word of mouth already happens, to size expectations for the formal programme realistically.

  3. 3

    Design the offer and mechanism

    A specific reward and an easy sharing method are built and tested.

  4. 4

    Implement and promote

    The programme is surfaced at the right moments in your customer journey.

  5. 5

    Measure and adjust

    We track referrals and conversions, adjusting the reward or promotion if uptake is low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we pay a CA for sending us a client?
Rules on commissions for chartered accountants and other advisers differ by body and change, and many restrict them. Ask the adviser's institute or compliance contact before you offer anything. Give value instead: a clear explainer and a prompt reply on the client's quote.
A buyer says they found us on Google. How do we know whether a CA sent them?
Ask the question every time: who suggested you ask us? Note the answer in the request register next to the source. Buyers often search after an adviser mentions a name, so the register will show more introductions than a form would.
A dealer's desk also sells loans. Should we ask them to refer us?
Yes, if the desk's own buyers want a lease and the dealer has no product. Be clear on who speaks to the buyer so you do not undercut the dealer's own offer. A desk that trusts you with a buyer will send the next one.
Is it too soon to ask a finance head for a peer's name?
Ask after a good moment, such as a smooth delivery or a renewal, and not at the next service call. A single, well-timed ask is better than a standing request. If the client says no, record it and ask again only when something has changed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for fleet leasing companies.

All articles

More for fleet leasing companies

Everything else we would do for you.

Closest to this: customers after the sale

Also for fleet leasing companies

Or start from the overview: sales and marketing for fleet leasing companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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