Decide which capability to sell hardest this year before spending on ads.

1. Plan built around your idle machine capacity

   A written plan naming which capability, such as a new five-axis machine's spare time, gets the marketing push this period.

   Result: Marketing effort goes toward the capacity that is sitting unused.

2. Segment priorities set by margin, not volume

   A short review of which buyer segments and order types are actually worth pursuing, based on your margins and past orders.

   Result: You chase the work that pays, not just the work that fills the floor.

3. A plan built for a long decision cycle

   A written schedule of follow-up and content paced for a buyer relationship that can take months to move from enquiry to order.

   Result: Nobody gives up on a slow-moving buyer too early.

4. One document naming channels, budget and owner

   A single strategy document setting out which channels, such as search, IndiaMART or trade content, get budget and who is responsible for each.

   Result: Everyone in the business knows what the marketing spend is for.

5. Strategy reviewed with new machinery, not a date

   A short review triggered whenever a machine is added or a capability changes, rather than left until an annual date.

   Result: The plan keeps pace with what the plant can actually deliver.

1. 01 · Day 1

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At the end of the term

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.