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Contract logistics providers · CRM

Keep every RFQ, assumption and contract date in one record the company owns.

A CRM for a contract logistics provider holds the RFQ, the data received, the assumptions behind each price, the visits and the contract dates, so a bid that runs for months survives a change of bid manager. GullySales sets up those fields and the stages, then adds each contract anniversary as the next sale.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Colleagues review customer records and a sales pipeline on a monitor

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for contract logistics providers

Sales and marketing for contract logistics providers, the overview.

Last updated 6 Oct 2026.

For contract logistics providers

Where it usually goes wrong, and what we would do.

  • “The bid lives in a shared drive and a spreadsheet”

    Three versions of the pricing file sit in different folders. Nobody is sure which one went to the client.

  • “The contract ends and sales did not know”

    The anniversary, the notice period and the re-tender date were in the contract, which sat with legal. Sales heard when the client announced a tender.

  • “Operations knows the account and sales has only the phone numbers”

    The site head holds the contact at the client's plant, the history of every incident and the next expansion. None of it is in a record sales can see.

What we do

What we deliver for contract logistics providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opportunity record with logistics fields

    Service, location, volume range, SKU count, ERP, decision date, source and the people involved, held centrally.

    Result: Any bid manager can pick up an opportunity halfway through.

  2. Stages that match a bid

    RFI, qualified, site visit, design and price, proposal, clarification, award, transition and live, with a reason required before any bid is closed as lost.

    Result: The pipeline reads the way a contract is won.

  3. Contacts by role

    Supply chain head, procurement, finance, plant head and consultant recorded separately, with who has seen the site.

    Result: You know who has not been reached.

  4. Linked documents

    The RFQ, the data received, the assumptions register, each version of the price and the clarification log, tied to the opportunity.

    Result: The latest version is found in a minute.

  5. Contract and site dates

    Start, anniversary, notice period, escalation and the expected re-tender date for every live contract, with an owner for each renewal.

    Result: Renewals start from the record and not from a notice.

  6. Lost bids with the winner

    Why a bid was lost, who won it and what the buyer said, kept for the next review.

    Result: Losing teaches the next bid.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a contract logistics provider should record about each RFQ and contract, and whether software is needed yet.

The source and the first contact
Write who sent the RFI, through which route and on what date. The record decides which sources earn their effort, and memory loses that argument.
The data received, and what is missing
List each file the client sent and each item promised. A price built on missing data should show as such, before it goes anywhere.
Who decides, and who has seen the site
Name the supply chain head, procurement, finance and any consultant, and note who has visited. A bid stalls at the person who has not seen the floor.
The version of the price and who approved it
Save every version with the assumptions behind it and the approval. When a client queries a number, the answer comes from the record.
Contract dates after the award
Enter the start, anniversary, notice period and escalation date for each client. The renewal starts from these dates.
Do you need software yet?
A few live bids can run from a shared sheet with a rule on who edits it. Several sites, bid managers and consultants need a proper CRM, because versions and dates cannot sit in one person's file.

Who it is for

This is written for these contract logistics providers.

  • Dedicated warehousing for manufacturers
  • In-plant and line-side logistics for auto and engineering plants
  • Inbound milk-run and supplier pickup operators
  • FMCG and consumer durables distribution centres
  • Pharma and healthcare 3PLs with temperature-controlled storage
  • Retail and ecommerce replenishment operators
  • Spare parts and aftermarket logistics
  • Reverse logistics and returns processing

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for contract logistics providers

  1. 1

    Listen to how bids are won and lost

    The free audit call traces the last year's RFIs, who sent them, how each was answered and where the proposals stalled.

  2. 2

    Write the answers once

    An RFI library, a pricing explainer and a site visit pack that operations and sales both use.

  3. 3

    Be on the shortlist

    Capability pages, corridor outreach and a consultant briefing aimed at the people who draw the list.

  4. 4

    Run the visit and the proposal

    A bid tracker, a data request, a clarification log and a follow-up routine through the decision.

  5. 5

    Report on contracts, not activity

    RFIs, visits, proposals and contracts against the baseline taken before anything changed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Can we run bids from Excel and a shared drive?
For a handful of bids, yes, if one person owns the tracker and every version of the price is saved with a date and an approver. The trouble starts with several bid managers. At that point, move the tracker into a CRM before a wrong version reaches a client.
Our operations heads will not update a CRM. What works?
Ask them for as little as possible: the visit note and the assumptions, entered once. Make the record the only place an assumption is signed off. Anything a site head told a bid manager on WhatsApp but never wrote down stays outside the price.
Site managers coordinate with clients on WhatsApp groups. How does that reach the record?
Keep operational groups for operations. When a message changes volumes, adds a SKU line or raises a complaint, the account owner copies the point into the client record the same day. The group stays as it is, and the record holds the commercial facts.
Who owns the data if the CRM belongs to a vendor?
You do, and the contract should say so, with a way to export everything. Client contacts are personal data, so check where the vendor stores it and who can see it. Ask for the export before you sign, not at renewal.
Should we publish how we price?
Publish the structure, not the rates. Explain what is fixed and what varies with volume, how storage, handling and transport are charged, and what happens to the price if volumes swing. Procurement can then compare you with confidence, and the real rates stay for the bid.
Our contracts stop us naming clients. What proof can we show?
Describe the site and the work without the name: the industry, the kind of goods, the size of the operation in words and the systems used. Then ask clients at signing, in writing, whether they will take a reference call. Buyers ask for exactly that call.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for contract logistics providers.

All articles

More for contract logistics providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for contract logistics providers

Or start from the overview: sales and marketing for contract logistics providers.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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