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Contract logistics providers · Lead generation

Record every RFI, consultant call and plant introduction as a lead, and answer each differently.

Lead generation for a contract logistics provider means collecting the few enquiries a year that can become multi-year contracts, whether they arrive as an RFI, a consultant's call or an introduction at a plant gate. GullySales sets up the register, the first reply and the qualifying questions, so a lead that needs months of work is never handled like a price query.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Business development representatives research prospects and speak with customers

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for contract logistics providers

Sales and marketing for contract logistics providers, the overview.

Last updated 6 Oct 2026.

For contract logistics providers

Where it usually goes wrong, and what we would do.

  • “The lead arrives as an attachment”

    A spreadsheet with two hundred SKU rows reaches a shared inbox on a Friday evening. Nobody opens it until the closing date is close.

  • “A price query is not a lead”

    Someone asks for a rate per pallet position with no volume, no location and no date. A rate sent back is a rate quoted against your own bid.

  • “The best lead is a client's other plant”

    A supply chain head mentions a sister factory over the phone. Nobody writes it down, and the introduction dies in conversation.

What we do

What we deliver for contract logistics providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An RFI and RFQ register

    Every invitation logged with sender, company, closing date, query deadline, service and source, whoever receives it first.

    Result: No invitation sits unseen in one person's inbox.

  2. Qualifying questions for a logistics enquiry

    Volumes, SKU count, order lines, peaks, inbound and outbound mix, location, ERP, the present arrangement, the decision date and who signs.

    Result: You know early whether the enquiry can become a site.

  3. A first reply that asks for data

    A short reply with a data request sheet and an offer of a site visit, instead of a brochure and a rate card.

    Result: The buyer starts giving you what you need to price.

  4. A source list with a named owner

    Consultants, tender portals, client introductions and association contacts, each with someone responsible for watching it.

    Result: Leads from places nobody looked at start to appear in the register.

  5. A named list of plants along your corridors

    Plants and distribution centres near your sites, with the supply chain head's name and the service that fits, worked by a named person.

    Result: Outreach goes to companies you can serve from where you already are.

  6. Source recorded on every lead

    How each lead first reached you, written once and never overwritten, so reports show where contracts come from.

    Result: You see which source produces contracts and which only produces paper.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A contract logistics provider hears from buyers in six ways, and each needs a different line in the register.

RFI or RFQ as an email attachment
Record the sender, company, closing date, query deadline and SKU count. Acknowledge it, ask for the query window and offer a site visit before any pricing starts.
A supply chain consultant's call
Record the consultant, and the client behind the call if it is shared. Reply with your capability note and ask what the client has already ruled out.
Tender portal or e-procurement notice
Log the notice number, eligibility, last date and who holds your registration papers. Decide whether to bid before anyone starts the paperwork.
Introduction from a client's other plant
Record who introduced you and which site they run. Thank the introducer first, then call the new contact and mention the name.
Website form or call from a plant
Note the goods, the location and the volume. A request for a rate without volume gets questions back, not a number.
Contact from a trade show or association event
Write the person's name, company and what they asked on the same day, and send a short note while they still remember you.

Who it is for

This is written for these contract logistics providers.

  • Dedicated warehousing for manufacturers
  • In-plant and line-side logistics for auto and engineering plants
  • Inbound milk-run and supplier pickup operators
  • FMCG and consumer durables distribution centres
  • Pharma and healthcare 3PLs with temperature-controlled storage
  • Retail and ecommerce replenishment operators
  • Spare parts and aftermarket logistics
  • Reverse logistics and returns processing

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for contract logistics providers

  1. 1

    Listen to how bids are won and lost

    The free audit call traces the last year's RFIs, who sent them, how each was answered and where the proposals stalled.

  2. 2

    Write the answers once

    An RFI library, a pricing explainer and a site visit pack that operations and sales both use.

  3. 3

    Be on the shortlist

    Capability pages, corridor outreach and a consultant briefing aimed at the people who draw the list.

  4. 4

    Run the visit and the proposal

    A bid tracker, a data request, a clarification log and a follow-up routine through the decision.

  5. 5

    Report on contracts, not activity

    RFIs, visits, proposals and contracts against the baseline taken before anything changed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Can we buy a list of manufacturers' logistics heads?
It rarely pays. Bought lists carry stale names, and a mail to a stranger who never asked is hard to defend under India's data protection law. Build your list from plants within reach of your sites and from people you have actually met.
The same RFQ reaches us from the client and from the consultant. How do we count it?
As one lead with two sources. Record both, answer once, and do not submit two bids. The record shows later how much work reaches you through consultants and how much directly.
When does an enquiry count as qualified?
When you hold volume data, the site location, a decision date and the name of the person who signs, or when a site visit is booked. Anything less is an enquiry in progress, and the register should say so.
Trade shows and association meetings produce visiting cards. Are they leads?
Only when someone asked you a question or agreed to hear from you. A card with a note on what was discussed is a lead. A pile of cards collected from a stall is a list you have not earned.
Should we publish how we price?
Publish the structure, not the rates. Explain what is fixed and what varies with volume, how storage, handling and transport are charged, and what happens to the price if volumes swing. Procurement can then compare you with confidence, and the real rates stay for the bid.
Our contracts stop us naming clients. What proof can we show?
Describe the site and the work without the name: the industry, the kind of goods, the size of the operation in words and the systems used. Then ask clients at signing, in writing, whether they will take a reference call. Buyers ask for exactly that call.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for contract logistics providers.

All articles

More for contract logistics providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for contract logistics providers

Or start from the overview: sales and marketing for contract logistics providers.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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