Skip to content
GullySales
GullySales
Book a free audit+91 80958 58589

Cybersecurity companies · Pay per click advertising

Pay for the IT head who needs an audit, not the student learning to hack.

Pay-per-click (PPC) advertising for a cybersecurity company buys a place on the searches made once a buyer has a deadline, such as an ISO 27001 audit or a customer's request for a penetration test. GullySales splits campaigns by service and urgency, blocks the training and career searches that crowd this category, and counts only enquiries from organisations.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Media planners review campaign artwork beside a window overlooking a commercial street

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for cybersecurity companies

Sales and marketing for cybersecurity companies, the overview.

Last updated 6 Oct 2026.

For cybersecurity companies

Where it usually goes wrong, and what we would do.

  • “Training searches cost the same as buyer searches”

    Ethical hacking course, CEH certification and penetration testing jobs share every keyword with your services, and without negatives they eat into the budget.

  • “Incident searches need a phone, not a form”

    Someone typing ransomware recovery help will not wait for a reply to a contact form, so that campaign runs only while somebody can answer the call.

  • “Vendor brand names come with strings”

    Bidding on a firewall or EDR brand you resell has the vendor's trademark rules attached, and many of those clicks are existing users of that product looking for support.

What we do

What we deliver for cybersecurity companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by service and deadline

    Separate budgets for VAPT, compliance work such as ISO 27001 and SOC 2, managed monitoring and incident response, each with its own landing page and bid.

    Result: An audit buyer does not share a budget with a curious reader.

  2. A negative list for courses, careers and tools

    Blocks on course, training, certification, jobs, salary, free tool, download and tutorial, added from the search terms report as new variants appear.

    Result: The budget reaches organisations instead of learners.

  3. An incident campaign tied to the on-call roster

    Call ads for active incident searches, scheduled to the hours someone can pick up, with the number ringing the person on call.

    Result: An urgent click becomes a conversation.

  4. Landing pages with the scope on screen

    A page per campaign showing what is tested, the method, the team's credentials and a form asking organisation, sector and deadline.

    Result: The click has a reason to become an enquiry.

  5. LinkedIn targeting for regulated sectors

    Ads by job title and company list for compliance heads at lenders, insurers and brokers, used where searches are thin and the buyer list is known.

    Result: You reach buyers who never type your service into Google.

  6. Cost per qualified enquiry by campaign

    Spend, enquiries from organisations, scoping calls and signed engagements for each campaign, set against the baseline taken before launch.

    Result: You stop paying for the campaign that only brought CVs.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a security firm, and the ones from people learning the trade.

VAPT, penetration testing or security audit for a company
Bid. The buyer has a requirement and is comparing firms. Land them on the matching service page with scope, method and a form asking sector and deadline.
ISO 27001, SOC 2 or a sector audit with the word consultant
Bid in a separate campaign, since these buyers have an audit date. Say which part you do and that the certificate or report comes from an independent body.
Ransomware help, data breach response or hacked server
Bid with call ads, only in the hours someone answers. State what happens on the first call and that your team acts only with written authorisation.
Ethical hacking course, CEH, OSCP training, jobs and salary
Block. Students and job seekers type these constantly. Add each as a negative and check the search terms for new variants.
Free scanner, Kali tutorial and how to hack
Block. These come from learners and hobbyists, and each click costs the same as one from a buyer.
Counting a real enquiry
Count a form or call from an organisation that names a system and a trigger. Mark in the CRM which led to a scoping call and which to a signed engagement.

Who it is for

This is written for these cybersecurity companies.

  • VAPT and security audit firms, including CERT-In empanelled auditors
  • Managed security service providers running a SOC for clients
  • Governance, risk and compliance consultancies for ISO 27001, SOC 2 and data protection readiness
  • Security product companies selling endpoint, email, identity or data protection tools
  • Value-added resellers and system integrators for firewall and security OEMs
  • Incident response and digital forensics teams
  • OT and industrial control system security specialists for plants and utilities
  • Security awareness and phishing simulation training providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for cybersecurity companies

  1. 1

    Assess

    In the free audit we trace where last year's signed work came from, how assessments ended, which RFPs you saw late and what happened to partner leads.

  2. 2

    Prove the method

    Service pages, a sample report and anonymised case notes, so a buyer can judge the work without anyone breaking an NDA.

  3. 3

    Map buyers and deadlines

    Target accounts by sector, the regulators and audits that drive their spend, and the RFP and renewal dates for each.

  4. 4

    Follow up every lead and every report

    Inbound, partner and tender leads given an owner, and each finished assessment followed by a remediation and retainer proposal.

  5. 5

    Measure and renew

    Meetings held, RFPs won, retainers signed and renewals kept, read against the baseline, with sources that produced nothing dropped.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

WhatsApp usor call +91 80958 58589

Book your free audit

Tell us a little about your business so we can prepare.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we bid on our own firm's name?
Yes, on a small budget. Training institutes and competitors bid on security firm names, and a buyer checking you after a referral may see them first. Keep the brand campaign separate in reports so it does not flatter the rest.
Should incident response ads be call-only?
Yes, during the hours someone answers. A company in the middle of an incident wants a voice. Outside those hours, pause the call ads rather than send urgent clicks to a form nobody reads until morning.
Our ads keep pulling in people who want jobs. What do we change?
Add career words as negatives at account level: jobs, vacancy, salary, internship, fresher, course, training and certification. Then check the search terms report for new variants and remove any ad text that mentions careers.
How do we track which ad produced a call?
Use a tracking number on the ads and on each landing page, and log every call in the CRM with the campaign, the organisation and whether a scoping call followed. A call with no record behind it tells you nothing.
How do we market ourselves without naming any clients?
Show the method instead of the logo. Publish a redacted sample report, anonymised case notes that each client has cleared in writing, and the certifications your testers hold. A CISO trusts a clear method more than a wall of logos.
Should we use breach news in our marketing?
Only to explain, never to frighten or to guess about the victim. A factual note on what that kind of attack exploits and what to check is useful. Naming a breached company to sell your service makes buyers wonder what you would say about them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for cybersecurity companies.

All articles

More for cybersecurity companies

Everything else we would do for you.

Or start from the overview: sales and marketing for cybersecurity companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit