E-commerce · Automotive Parts
The bulb is cheap, but the buyer will not order until they know the base type.
In vehicle lighting, a bulb for a Swift and a bulb for a Creta may share a name on the pack and have different bases. The buyer found this out once, from a returned order, and now reads every listing for the code: H4, H7, H11, T10, or whatever the old bulb had printed on it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Vehicle lighting e-commerce is the online sale of headlamp assemblies, tail lamps, bulbs, LED and HID upgrades, fog lamps and indicators for cars and two-wheelers. GullySales builds pages around bulb type, housing and vehicle, and shows buyers what the light looks like before they order.
Lighting also has two kinds of buyer who share nothing. One needs a replacement lamp after a minor accident or a failed bulb. The other wants an upgrade, brighter and whiter, and is persuaded by a photograph taken at night. Mix them and neither is served.
Last updated 7 Oct 2026. Product, labelling and advertising rules for automotive parts differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell vehicle lighting online.
- Sellers of replacement headlamp and tail lamp assemblies for popular cars and bikes
- Brands and importers of LED bulbs, HID kits and projector headlamps
- Sellers of auxiliary fog lamps, DRL strips and indicators on marketplaces
- Distributors who supply body shops and customisation workshops
Not for
It is not the right fit if.
- Sellers who cannot state the bulb base or the fitment for what they sell. Returns will pile up quickly.
- Anyone who wants to market lights as road legal, certified or brighter than another brand without papers. That is a claim to take to your adviser, and we will not write it.
How buyers choose
What decides the sale of vehicle lighting.
The base type and the wattage
The buyer takes the old bulb to a shop, or reads its code, and looks for the same one. The code, the voltage and the wattage in the title are what get the page selected.
Assembly or bulb
After an accident the buyer wants the whole lamp, left or right, with the connector. For a dim bulb they want only the bulb. A page that confuses the two draws the wrong enquiry.
The upgrade question
A buyer of an LED or projector upgrade asks whether it fits the housing, whether the dashboard will show an error, and whether the beam stays on the road. They look for night photographs from a car like theirs.
Colour and brightness in photographs
The photograph of the lamp is judged on the wall, not on the white background. A shot on a dark road, taken with a phone, shows more than a studio image.
Where sales are lost
What usually goes wrong when you sell vehicle lighting online.
In the words sellers use on the first call.
“Customers say the LED bulb throws light everywhere”
A bulb that suits one housing may scatter light in another. The page should say which housings it is meant for, and suggest a fitting at a workshop where that is the safe choice.
“We get returns for the wrong connector”
The base fit but the plug did not. The connector type belongs in the listing and in the order check, with a picture of the plug.
“Our headlamp assemblies sell left and right mixed up”
A lamp for the left looks like the right on a white background. Show the side in the title, the photograph and the confirmation message.
“The market is full of cheap copies and our price looks high”
A buyer seeing two similar bulbs at two prices assumes the dearer is a trick. The page needs to show what differs: the housing, the chip, the heat control and the warranty as stated by the maker.
The scope
The work we would propose for vehicle lighting.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Bulb code and connector pagesPages by the code the buyer reads off the old bulb, listing the cars and bikes it fits and the connector, with a photograph of the base.
- Night-time photographs and videoComparison footage on a real road, the old bulb next to the new one on the same car, filmed with the brand's cooperation.
- Compatibility check for upgradesA short form that asks the car, year, current housing type and bulb code, with a person confirming before an upgrade is dispatched.
- Product feed and shopping adsBulb listings suit shopping ads when the code is in the title. Which ad formats suit your catalogue is decided in the audit.
Claims review
Any line on brightness, colour temperature, approvals or road use is listed and sent to you to check against your papers before it is published.
What we do
What you get for vehicle lighting.
Each deliverable and what it is there to change.
A bulb-code finder
A table from vehicle to headlamp, fog lamp, indicator and brake bulb code. It is the page buyers return to.
A fitment sheet for assemblies
Left and right, with the connector and the mounting points photographed. It reduces the mix-ups at dispatch.
A beam comparison set
Photographs and a short video on the same road, same camera, same car. It answers the upgrade buyer's main worry.
An upgrade checklist
A one-page list of what to confirm before ordering: housing, base, canbus warning, space behind the lamp. It saves a round of questions.
How the result is measured
- Purchases and conversion rate
- Average order value for assemblies and kits
- Qualified workshop enquiries
- Return rate
- Returns for wrong base or connector
- Product-page views from bulb-code search
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your listing links and the bulb codes you sell
- Photographs of bases, connectors and packs
- The cars and bikes each product fits, as you now know it
- Return reasons and any complaints about the beam
- Videos already shot by customers or workshops, with their permission
Selling in India and abroad
Selling vehicle lighting beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Lamp rules and beam patterns differ
The rules on what a headlamp may do vary by country, and a lamp made for one pattern of road is not always allowed on another. Whether a product may be sold abroad is for your adviser and the buyer's importer.
Voltage
Cars run on twelve volts and many trucks on twenty-four. The page says which, in every market.
FAQ
Questions about selling vehicle lighting online.
Not here? More answers, or ask on WhatsApp.
How do I make sure buyers choose the right bulb?
Can I say my LED headlamp bulbs are legal for road use?
Do night photographs matter more than the specification?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Automotive Parts
Sellers of vehicle lighting also need
Also selling from a shop, a workshop or a warehouse? See the page for auto parts and accessories dealers and auto parts manufacturers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your vehicle lighting sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.