E-commerce · Fashion Accessories
Gloves are bought for a job, so the listing has to say which job they are made for.
A buyer in a hill station wants warmth. A scooter rider in Pune wants grip and a pair that survives a fall. A bride wants a pair of lace gloves for one evening. They all type the same word and need very different things from the page.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Gloves e-commerce is the online sale of winter gloves, riding and driving gloves, touchscreen gloves, fashion and formal gloves. GullySales works on how your listings state hand size, lining, grip and touchscreen use, and on a short selling season that rises when the cold arrives and drops soon after.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell gloves online.
- Sellers of woollen and fleece winter gloves for adults and children
- Brands selling driving, cycling and gym gloves where grip and padding matter
- Fashion sellers with leather, lace and satin gloves for formal and wedding wear
- Marketplace sellers whose touchscreen gloves are returned as not working
Not for
It is not the right fit if.
- Anyone selling gloves for medical, chemical or electrical safety under a casual title; that is a different buyer and a regulated trade
- A seller who cannot stock a range of hand sizes
How buyers choose
What decides the sale of gloves.
Hand size by measurement
S, M and L mean different things to different makers. A palm width and finger length in centimetres, plus a printable outline to hold a hand against, stops a wrong order.
Lining and warmth
Fleece, wool, thermal, waterproof shell. The buyer asks whether it holds up on a Bengaluru winter morning or a Manali road, and whether wet hands stay warm.
Touchscreen fingertips
A touchscreen claim is tested on one finger or all five, and reviews quickly report whether it works. The listing should say which fingers.
Grip and use
Palm material, padding and wrist closure for riding, cycling or the gym. Pictures of the gloves in use persuade better than a feature list.
Where sales are lost
What usually goes wrong when you sell gloves online.
In the words sellers use on the first call.
“Customers say the touchscreen does not work”
The fingertip pad wears out, or only the thumb and index finger are conductive. Reviews of this kind sink the listing before the next winter.
“Sales come in a rush and stop as the weather warms”
Winter gloves sell in the first cold weeks and again before hill-station holidays. A late advertising start misses the first rush and a late stop leaves unsold pairs.
“Same word, wrong glove”
A buyer searching for "gloves for bike" lands on a ladies' fashion pair, or the reverse. The click costs money and the bounce teaches nothing.
The scope
The work we would propose for gloves.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Separate pages for each useCollection pages for winter gloves, riding gloves, driving gloves, gym gloves and formal gloves, each written for that buyer.
- A hand measurement guideA palm and finger measuring guide, a printable outline and a size table placed beside the size selector.
- Cold-weather ad timingCampaigns tied to the first cold spell and to hill-station holiday dates in the cities where your orders come from.
- Cross-sell with caps and scarvesA winter set offered on the glove page, with one price and one delivery.
Claims you can show
Short clips of the touchscreen working, the grip on a handlebar and the warmth in cold water, so every claim on the listing has a picture behind it.
What we do
What you get for gloves.
Each deliverable and what it is there to change.
A glove size outline
A printable hand outline and a chart tied to your actual patterns, to cut size returns.
A use-by-use collection structure
A page plan separating winter, riding, gym and formal gloves, so each search lands on the right pair.
A touchscreen proof clip
A short video of a phone being used with each touchscreen pair, linked in the listing and in ads.
A cold-season stock and spend plan
When stock arrives, when ads switch on and off, and which cities to target, based on last winter's orders.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Return rate
- Average order value
- Return reasons: size versus function
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your glove range with lining, shell material and sizing for each
- Reviews and returns that mention fit or touchscreen performance
- Sales by week for the last winter
- The cities that ordered most last season
- Any riding or sports groups you already sell to
Selling in India and abroad
Selling gloves beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sizes for another market
US and UK glove sizes run in inches around the palm, and buyers expect that number. Your table needs both before you ship outside India.
Winter is the other way round
Southern hemisphere buyers need gloves in the Indian summer. Local selling is simpler to start with than cross-border, and the first step is to look at the orders you already get from outside the country.
FAQ
Questions about selling gloves online.
Not here? More answers, or ask on WhatsApp.
How do I tell buyers my gloves are warm enough?
Why do my touchscreen gloves get negative reviews?
Can I sell gloves all year?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Fashion Accessories
Sellers of gloves also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers and clothing stores and boutiques.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your gloves sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.