E-commerce · Gifts & Personalised Products
People buy the voucher in a hurry and then wonder if the receiver can really use it.
A gift card is the gift a buyer picks when time has run out, or when they do not know what the receiver wants. They need to know three things at once: how it reaches the receiver, where it can be used, and what happens if it is lost. The page that answers them before checkout earns the order.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Gift card e-commerce is the online sale of store credit and brand vouchers, delivered by email or WhatsApp, to buyers who want a last-minute gift or a staff reward. GullySales works on the purchase page and the explanation of how a voucher is used, on the gifting moments when buyers search for it, and on bringing the receiver back to spend the balance.
The seller has a different problem. A voucher that is never redeemed is a customer who never came back.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell gift cards online.
- Retailers and online brands that issue their own gift cards and store credit
- Restaurants, spas and salons selling vouchers for experiences
- Resellers of brand vouchers who sell to individuals and companies
- Employers buying vouchers in bulk for rewards and festival gifts
Not for
It is not the right fit if.
- A seller who has not set the terms of expiry, refund and redemption and cannot state them
- A business without a way to check and honour each voucher at the counter or checkout
How buyers choose
What decides the sale of gift cards.
How it is delivered
By email, by WhatsApp, as a printed card, on a date the buyer chooses, with a message. The buyer asks if it can arrive on the morning of the birthday.
Where and how it is used
Online only, in store, on which products. The buyer does not want to send a voucher that confuses the receiver.
Amount and validity
Fixed values or an amount of the buyer's choice. The buyer reads the validity and what happens to any balance left over.
Reliability
A first-time buyer asks whether the code works, who to call when it does not and whether it can be resent.
Where sales are lost
What usually goes wrong when you sell gift cards online.
In the words sellers use on the first call.
“Receivers say the code did not work”
A mistyped code or a rule the receiver did not read becomes a complaint to the buyer, and then to you. The terms and the redemption steps were not clear.
“Gift card sales spike once a year and fall away”
Festival and last-minute sales are strong, but the rest of the year the page is not found, as nobody searches for it.
“Vouchers are bought and never used”
A receiver forgets the card, and the brand has taken the money but not made a customer.
The scope
The work we would propose for gift cards.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A buying page that explains redemptionDelivery options, where it can be used, the steps to redeem and the terms shown above the pay button.
- Search for last-minute giftingPages for an instant gift for a friend, a voucher for a wedding, a thank-you for a teacher, written for people who are late.
- Reminders to receiversA message to the receiver when the voucher arrives and when a balance is left, where the buyer has allowed it.
- A bulk voucher offer for employersA page and a form for companies that order vouchers in numbers, with the way to qualify and follow them up.
Terms checked with the right adviser
A review of what the page says on expiry, refund and balance, taken to your adviser before it goes live, since rules on stored-value cards differ.
What we do
What you get for gift cards.
Each deliverable and what it is there to change.
A gift card page
Amount, delivery, message and redemption steps in a single flow, for the buyer in a hurry.
A receiver message
A short text or email that tells the receiver how to use the voucher and what to do if it does not work.
A bulk order form
A form for companies with value bands, quantity and delivery to several people.
A redemption reminder
A message sent to receivers with a balance, in the words you approve.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Customer acquisition cost
- Repeat purchase rate
- Redemption rate of the vouchers sold
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- How gift cards are sold and delivered now
- Your terms on expiry, refund and balance
- Redemption data, if you track it
- Complaints about codes that did not work
- Bulk buyers you already supply
Selling in India and abroad
Selling gift cards beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Buyers abroad gifting people in India
A voucher is the easiest gift to send across a border, since nothing is shipped. Families overseas buy them for relatives in India. They want a card in rupees and a clear explanation of how it is used.
Payment and rules across borders
Accepting payment in another currency and issuing stored value to overseas buyers carry rules. Your payment provider and adviser confirm them before you advertise abroad.
FAQ
Questions about selling gift cards online.
Not here? More answers, or ask on WhatsApp.
How do I get more people to redeem the gift cards I sell?
Do I need separate gift card pages for festivals?
Can you advise on gift card rules?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Gifts & Personalised Products
Sellers of gift cards also need
Also selling from a shop, a workshop or a warehouse? See the page for corporate gifting and gift businesses and flower shops.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your gift cards sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.